If you've ever thought "I'm not techy enough to build anything," this episode is going to ruin that excuse forever.

Today I'm joined by Amanda Jefferson — founder of Indigo Organising, tech + productivity coach, TEDx speaker, and one of the world's first certified KonMari consultants. Yes, THE Marie Kondo trained her personally. And no, that's not even the wildest part of her story.

We get into:

• The "undercover mission" that took her from running a nonprofit to folding strangers' clothes for a living (and why everyone thought she was crazy).
• The one-paragraph prompt she typed into Claude Cowork that turned into a product people are now obsessed with — confetti included.
• Her launch strategy that breaks every rule the gurus preach... and made money while she slept.
• The stupid little jar that blew up her Instagram overnight — and the mistake most people make when they go viral that costs them everything.
• Digital product first or audience first? Her answer settles the debate.
• The side of selling AI tools nobody warns you about (it's not the building).
• Why a 25-page PDF won't cut it anymore — and what she built instead.

And stick around for the AI Confession Booth, because Amanda's confession involves a British robot, her car, and... a level of personal detail I was not prepared for. 👀

✨ Show Notes / Links

• Amanda's AI tools (Interactive Day Planner, Subscription Cleanse, Easy Content Planner): https://tools.indigoorganizing.com/tools
• The Tech 21: https://tech.indigoorganizing.com/products/tech21
• 🎁 Use code WRIGHT for 20% off any of Amanda's tools or the Tech 21
• Follow Amanda on Instagram → @hey.amandaj
• Want to build your own AI tools in a room full of women doing the same? Join the Wright Mode membership → https://www.skool.com/wright-mode-membership

• Want to work together? Check out my offerings at Wright Mode
• Connect with me on Instagram → @wright_mode

Join my AI Education Workshop happening 22 July: https://www.wrightmode.com/ai-workshop

Everyone in AI education is weirdly cagey about how they actually built their business. Because if they told you, you could just… do it too. So I'm not doing that. I'm un-gatekeeping the whole thing — the exact path from knowing Claude well to building a multi six-figure AI education business. Solo. No team, no co-founder, no investor. Just me, Claude, and a sequence almost nobody talks about.

In this episode:

• Why the AI education gap is the biggest opportunity I've ever seen — and why you don't need a big audience to fill it (I had 158 followers)
• The 4 income streams that stack: workshops + speaking, consulting, content, membership — and the order that actually matters
• The exact zero-to-first-client sequence, week by week
• The one thing I did at the very start that felt wrong — and became the foundation of everything
• The 3 mistakes I made so you can skip them (undercharging, ignoring proven formats, and offering too many paths)
• Why membership comes last, not first — and the difference between one that thrives and one that dies by month three

This week's move: Pick ONE thing you can do in Claude that saves a business owner time or makes them money. Not five. One. Write it down — everything builds from that answer.

Come build it with women doing the exact same thing → the Wright Mode Membership is my AI implementation community for women founders. Fortnightly live co-work + Q&A, monthly Build With Brooke sessions, and every system, template and resource I use to run a multi six-figure business by myself. It's not a course you buy and forget — it's where you actually build. → wrightmode.com/membership

DM me on Instagram → @wrightmode

• Want to work together? Check out my offerings at Wright Mode
• Connect with me on Instagram → @wright_mode

A room full of soulful business owners walked into my AI workshop scared it'd flatten everything that makes their work theirs. Two hours later, everything changed.

WORK WITH ME

→ The Membership (come build with the room): https://skool.com/wright-mode-membership
→ Claude Masterclass: https://claude.wrightmode.com

TIMESTAMPS
0:00 - The fear in the room (and the woman who changed her mind)
2:30 - Why fear and "dabbling" are the same problem in different outfits
8:00 - Vending machine vs. actual staff: which one have you been doing?
14:00 - Outcome-based prompting (the shift that changed my whole business)
18:30 - The line I say to Claude every single day
22:00 - Confession Booth: nothing to do with AI this week
24:00 - Your 5-minute Not Another To-Do

Here's what I figured out after that weekend: the people who are scared of AI and the people who casually dabble with it are the same people — they've just landed on opposite sides of the same wall. Both have only ever seen one version of this thing. The vending machine. Prompt in, beige caption out, close the tab.

This episode is me walking you past the chat box to the version nobody set you up for — where AI stops being a tool you poke and starts being staff you onboard. We get into outcome-based prompting, why I deleted my CRM and built a better one in an afternoon, and the truth about what AI actually takes off your plate (spoiler: not the work you love — the 40 boring admin jobs burying it).

This is for women and solo founders who are AI-curious but allergic to the bro-y way it usually gets talked about. I'm Brooke — I run a multi-six-figure business solo with Claude Code, Cowork and n8n. Arts degree. Not a tech bro.

📌 MENTIONED
The retreat → Holding Space With Grace
My stack → Claude Code, Claude Cowork, n8n, Whisper Flow

📱 CONNECT
Instagram → @notanotheraigirl + @wright_mode
TikTok / Threads → @wright_mode

#AIforbusiness #ClaudeAI #womeninbusiness

• Want to work together? Check out my offerings at Wright Mode
• Connect with me on Instagram → @wright_mode

She's not a developer. She's an accountant, a mum of three, and she runs a Shopify agency. Then she built and launched an entire interactive kids' product — start to finish — in about three days of real work. With AI. From her kitchen, in a loud, chaotic, neurodivergent household.

This is the episode for anyone who's ever thought "I'd build the thing if I were technical enough." You're about to find out that excuse expired.

Anna Tillotson founded House of Cart, a no-BS Shopify + Klaviyo agency for product businesses. But the reason she's on this show is what happened when she stopped consuming AI and started building with it — and what it's now teaching her about the future her own kids are walking into.

What we get into:

• The moment a stranger from Texas bought thousands in services because ChatGPT recommended Anna — and why that was the signal that everything had changed
• Why she ripped out her team's individual ChatGPT logins overnight and went all-in on Claude — collaboratively, not in silos
• The reframe that disarms the fear: you're not replacing your team, you're turning them into AI orchestrators who get 20 hours a week back
• Why your customers are asking the chatbots now, not Google — and what happens to the businesses that don't catch up
• The full Future Ready Kids build: the "epic fail" first attempt, the get-shit-done attitude, and how minimal the coding actually was
• The skill that separates the people who'll thrive from the people who won't — for her kids and for you
• The study that should worry anyone using AI to "learn": feeling smarter while performing worse

AI Confession Booth: Anna's most-used AI isn't a work tool. It's a therapist she opens mid-meltdown in a chaotic household. Real ones will get it.

✨ Work With Me

• Build alongside women doing exactly this → skool.com/wright-mode-membership (where Anna's a member)
• AI Dream Team → wrightmode.com/aidreamteam
• 1:1 strategy → wrightmode.com/consulting

Find Anna

• House of Cart → houseofcart.com.au
• House of Cart on Instagram → @houseofcart
• Anna → @annatillotson_
• Future Ready Kids → futurereadykids.com.au
• Free workshop 18 June: build your own Shopify dashboard inside Claude — on her newsletter

"You can read a thousand books. But using it as a skill and actually experiencing it are two very different things. Just get in and give it a go."

• Want to work together? Check out my offerings at Wright Mode
• Connect with me on Instagram → @wright_mode

Last year I made six figures teaching AI workshops to local businesses.

Under twelve months, no cold pitching, and without the audience to back it — the 55k followers I have across my channels today were built alongside this work, not before it.

Here's the bit nobody on AI Twitter is going to tell you. The entire AI conversation right now is happening online. AI bros pitching to AI bros, all in the same algorithm. Meanwhile your local chamber of commerce has hundreds of small business owners who don't know what Claude is, and almost nobody is showing up to help them. There is no AI bubble in regional Australia. There's a vacuum. And that's where the money is.

In this episode I'm walking you through exactly how I did it — the local directory I listed myself on, why "AI Educator" beats "AI Consultant" for the people you actually want to find you, how to talk about what you do at networking events without sounding like a fraud, the way I framed myself as the antidote to overwhelm, and the one rule I follow in every workshop that turns the room into a referral machine.

If you've been sitting on AI knowledge waiting until your audience is big enough to monetise it — that's the lie that's keeping you stuck.

00:00 — Intro
01:30 — How I Made Six Figures Without an Audience
03:30 — The AI Bubble Nobody Talks About
05:00 — Stop Pitching. Get Found.
07:00 — The Directory That Changed Everything
08:30 — I Built My Own Directory
10:00 — Just Tell People What You Do
12:00 — Why I Said Yes to Cheap Work
15:00 — Stop Trying to Be Impressive
17:00 — Clear Beats Impressed
19:30 — What Six Figures Doesn't Buy You
21:30 — The Network You Can't Build Online
23:30 — Outro


Resources mentioned

Wright Mode community (Skool) — full workshop on how to run AI workshops better, plus the templates, framing language, and outreach examples I use: https://www.skool.com/wright-mode-membership/about
The Wright Mode directory — the community directory I built using Claude Code + n8n. It's literally a Google Sheet that looks gorgeous. Have a look: https://directory.wrightmode.com
Inspire & Collaborate — Kel's Southwest Women in Business community where I list myself (Southwest girlies — come to the panel coming up!)
The Vagilantes — the 40s women's touch team I'm coaching. Hi, girls.


Connect with Brooke

Instagram: @wright_mode
TikTok: @brooke_wrightmode
Skool community: https://www.skool.com/wright-mode-membership/about

Slide into my DMs if you land a local gig from this episode — I genuinely want to hear about it.

Send this to one person
If this episode resonated, send it to one person who's been waiting for permission to do this work locally. They probably need it more than you think.

• Want to work together? Check out my offerings at Wright Mode
• Connect with me on Instagram → @wright_mode

If you're seeing carousels claiming someone's "whole business runs on Claude agents" — and then it's just a prompt pack — same. This week's episode is part rant, part education, and I'm pulling back the curtain on what AI can actually do (and what's being oversold to you right now).

In this episode, I'll cover:

• How to spot the bullshit Claude content flooding your feed (the red flags I see every day)
• Why a prompt pack ≠ a system — and what you should be looking for instead
• What real AI systems actually look like (hint: you stop copy/pasting from a chat window)
• How an HQ / Cowork operating system changes the game for solo founders
• My honest AI Confession Booth: yes, even me — the AI girl — feels overwhelmed

Plus your Not Another To-Do for the week → just close the 12 tabs and pick ONE annoying task to play with in Claude or ChatGPT. That's it. That's the homework.

✨ Mentioned in this episode

• The Cowork HQ Skill — set up your AI operating system properly → coworkhq-skill-sales-page.vercel.app
• Wright Mode Membership — community + real implementation support → wrightmode.com/membership
• Claude Masterclass — going evergreen with the Cowork HQ skill built in → claude.wrightmode.com
• Techella Fest — Australia's girliest tech event, late 2026. Join the wait list → techellafest.com
• Slide into the DMs with your AI Confession → @notanotheraigirl

• Want to work together? Check out my offerings at Wright Mode
• Connect with me on Instagram → @wright_mode

If you've ever counted the men on a tech panel before you've counted the empty seats — this one's for you.

I'm building a tech festival in Australia. For women. By women. Centering women. Talks, workshops, art installations, DJs, a sponsors village, a beauty bar, possibly a cyberdeck station. Zero panels of dudes. It's called Techella and the wait list is open.

In this episode I walk you through how this went from a DM about a grey keyboard to 200+ women on a wait list, sponsors already in talks, and 45+ speaker applications — all built with Claude Code.

🔗 Wait list: techellafest.com

🔗 Speakers/workshops: techellafest.com/speakers (speakers page)

🔗 Sponsors/partnerships: techellafest.com/sponsorships (partnerships page)

🔥 WORK WITH ME

→ Wright Mode Membership: wrightmode.com/membership → Claude Masterclass: wrightmode.com/aidreamteam → 1:1 AI Consulting: wrightmode.com/consulting

MENTIONED IN THIS EPISODE

• Techella — techellafest.com
• Brand Nat (AI influencer, Australia)
• Claude Code (built the website, wait list, and ops)
• ChatGPT image generator (logo creation)
• Canva (logo cleanup)
• Cyberdecks (the Polly Pocket personal computers from TikTok)

CONNECT

Instagram: @wright_mode · Website: wrightmode.com

📌 If you're not a tiny bit terrified, you're probably building something too small.

• Want to work together? Check out my offerings at Wright Mode
• Connect with me on Instagram → @wright_mode

This is the pricing conversation I wish someone had sat me down for three years ago. In this ep I break down the exact framework I use (and that I had to be walked into by my business advisor Peta from The Professional Babe) for pricing automations and AI consulting based on the result you create — not the hours you spend wiring it up.

Inside this episode:

• Why hourly pricing quietly punishes you for being good at your job
• The mindset shift from "what does my time cost" to "what does their pain cost"
• The four discovery call questions that surface the numbers you need to quote
• The actual formula — hours saved × hourly rate × 52 = annual savings — and where to land your fee inside that
• A worked example you can copy-paste into your next proposal
• Word-for-word proposal copy that frames your fee against their savings
• How to handle "that seems expensive" without flinching, discounting, or over-explaining
• The Phase 1 Discovery trick that gets you paid for the thinking (and filters tyre-kickers)
• A neurodivergent-friendly note on the urge to apologise for your price (and the silence that does the work for you)

This ep was sparked by a question from Georgina inside my Skool community Wright Mode, with a smart addition from Mariana on minimum fees — both shouted out throughout.

If you've moved from hourly to project work and the pricing question is wrecking your brain — this one's for you.

Join Wright Mode on Skool — the community where this conversation started and where we workshop pricing, builds, and funnels every week with zero AI bro energy. 👉 https://www.skool.com/wright-mode-membership/about

• Want to work together? Check out my offerings at Wright Mode
• Connect with me on Instagram → @wright_mode