No Visibility, No Business: Why Your GTM Stack Has Never Worked
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No Visibility, No Business: Why Your GTM Stack Has Never Worked
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Nigel Maine, founder of salesXchange, breaks down why two decades of martech promises — marketing automation, ABM, dark social, and now AI-powered scrape-and-spam — have never solved the real problem: visibility. Drawing on Gartner and Forrester data showing that most of the B2B buying journey happens invisibly, Nigel explains why "we solve your problem" messaging fails, why GDPR has only reinforced buyers' existing preference for anonymity, and why sales is fundamentally a numbers game that starts with visibility. He also gives listeners a first look at the salesXchange OS, an infrastructure built to replace scrape-and-spam tactics with a self-serve, self-educate, remain-anonymous buying journey — one that ends in a booked appointment, the only KPI that actually matters.