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Episode Overview

What does a canceled flight during a snowstorm have to do with running a successful window treatment business? Everything. In this episode, Roger shares a powerful story about loyalty, customer experience, and the choice every window treatment professional must make: compete on price or compete on value.

What You'll Learn

The Personal Story

• How Roger accidentally became a Delta loyalist (hint: it started with convenience, not intention)
• The Christmas 2022 snowstorm that changed everything
• Why Delta put him on a competitor's flight to take care of him
• The small gestures that create lasting loyalty: handwritten notes from pilots, surprise gift cards, and VIP treatment

The Business Lesson

• Why being the "cheapest option" attracts price shoppers who disappear at the first discount
• How to position yourself as the "Delta Airlines" of your market
• The difference between customers and loyal clients
• Why better margins and better clients go hand-in-hand

How do you want your window treatment business to be perceived in 2026?

As the cheaper alternative—or as the Delta Airlines of your market?

There's no wrong answer. But understand this: the cheapest option doesn't create loyalty. It creates price shoppers who question your expertise and vanish the second someone undercuts you.

Being the "Delta company" means raising the bar. Charging more, yes—but also earning better margins, attracting better clients, and building relationships rooted in trust.

Perfect For

• Window treatment installers tired of competing on price
• Blind and shade dealers ready to attract premium clients
• Installation professionals who want to elevate their client experience
• Anyone in the window covering industry wondering if loyalty programs actually work
• Trade professionals looking to end 2025 strong and start 2026 even stronger

Inspiring Blog: https://www.tradingupconsulting.com/building-customer-loyalty-premium-service/

Hashtags: #NoStringsAttached #TradingUpConsulting #TradingSecrets #WindowTreatment

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Relocating a business isn't just about moving inventory—it's about rebuilding your entire operation while keeping clients happy across two states. In this raw, post-Thanksgiving episode, Roger Magalhaes shares the emotional and logistical reality of closing 20 years of business in Boston and starting fresh in Tampa.

In this episode, you'll discover:

✅ Business relocation strategies - How to manage clients in two states during a major transition
✅ Building a remote team - The people who became the backbone when everything else was chaos
✅ Surviving construction delays - Dealing with hurricanes, inspections, dust, and constant uncertainty
✅ The power of delegation - Why Roger's team (Ana, Lismar, Kevin, Mel, Ryan, Anthony, Doug) made survival possible
✅ Gratitude over grit - The lesson that courage alone isn't enough—you need community

Perfect for: Entrepreneurs relocating their business, window treatment professionals managing growth, or anyone navigating a major life transition who needs to hear they're not alone.

🎧 Listen now to learn why 2025 wasn't just challenging—it was emotional CrossFit, and how teamwork turned potential disaster into collective survival.

Key Takeaway:"We didn't make it because I'm tough. We made it because we are a team—a very audacious, slightly chaotic, deeply committed team."

Inspiring Blog - https://www.shadesinplace.com/window-treatments-team-gratitude-journey-2025/

Keywords: business relocation strategies, relocating a business, building a team after moving, window covering business challenges, entrepreneur transition stories, business move survival tips, Tampa business relocation

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

If you've ever said "Nobody will ever do this better than me," you're not alone and you're probably exhausted. In this honest episode, Roger Magalhaes shares the moment he finally let go of control and discovered that delegating isn't losing power, it's gaining freedom.

In this episode, you'll discover:

✅ How to overcome control issues in business - Why the "I'll do it myself" mindset is killing your growth
✅ Effective delegation strategies - What happened when Roger hired help and tasks came back faster, cleaner, and better
✅ The transformation after two years - How Lismar changed Shades In Place and gave Roger his life back
✅ Signs you need to delegate - Overflowing inbox, no sleep, and believing rest is for "other people"
✅ What happens when you let go - Improved business operations AND becoming a better leader, husband, and creator

Perfect for: Small business owners drowning in tasks, window treatment dealers doing everything themselves, entrepreneurs who think delegation means weakness, or anyone convinced they're the only one who can do the job right.

🎧 Listen now to get your permission slip to rethink everything about control, trust, and building a scalable business.

Key Takeaway: Hiring help didn't just improve the business, it improved Roger. Letting go didn't make him weaker. It made him a better leader.

Related Resource: 📖 Read the full story: The Day I Finally Learned to Let Go

Keywords: delegating in small business, overcoming control issues in business, how to outsource effectively, window treatment business growth, delegation strategies for entrepreneurs, hiring help for small business, letting go of control

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...