Most people only see Claudia Lattner today.
Top 1 percent leader.
Featured in Leadership Unlocked.
Over 20,000 people on her team.
Clear systems. Clear duplication. Clear momentum.

But that is not where she started.

Claudia spent years doing the work without the results.
Thirteen years of grinding.
Thirteen years of effort without real momentum.
Thirteen years of trying to “lead” without having a system that actually duplicated.

And that is the turning point of her story.

Claudia didn’t need more motivation.
She didn’t need more inspiration.
She didn’t need a new script or a new trend.

She needed a system.

Because without a system, she couldn’t duplicate.
And without duplication, her leadership hit a ceiling.

Once she built a simple, clear, predictable system, everything changed.
Her confidence shifted.
Her team understood what to do.
Her new people knew where to start.
And momentum finally showed up.

The other big lesson she teaches is this:

You can’t tell people to do something you aren’t doing.
Leadership starts with a decision, not a quote.

Claudia made the decision first.
She stepped into the behaviors she wanted her team to model.
And the team followed, because leadership is caught before it is taught.

This episode is for anyone who feels like they’ve been working hard, but not breaking through.
Anyone who knows they are capable of more but can’t get the team moving with them.
Anyone who needs a reminder that duplication is never an accident. It is always a system.

Claudia’s story is slow and steady.
Not flashy.
Not overnight.
But real.

And that’s exactly why it’s powerful.

If you care about leadership that lasts, and duplication that doesn’t depend on your personality, listen to this one.

This episode is about something almost everyone in direct selling feels but very few talk about directly.

The profession stalled because we stopped developing leaders.

For decades, leadership development was the heartbeat of this business.
Companies didn’t just build volume. They built people. They grew workhorses. They created depth. They had systems that turned a brand-new rep into a builder, and eventually into a leader.

The systems were simple.
They were clear.
They were culture driven.

And then everything shifted.

Social media exploded.
Branding took over.
Attraction marketing became the obsession.

And almost overnight, the focus moved from developing leaders to promoting personalities.

Today most companies teach posting, selling, attracting.
Few teach how to lead.
Few teach how to coach.
Almost none teach how to duplicate beyond personality.

And that’s the real problem.

When companies stop developing leaders, they start buying them.
They start chasing racehorses instead of building workhorses.

It feels faster in the moment.
It never lasts.

You cannot import depth.
You cannot shortcut culture.
You cannot purchase loyalty.

When development disappears, duplication dies.
Teams become dependent on the loudest voices instead of shared principles.
Culture turns reactive.
Burnout becomes normal.

Personal development builds the person.
Leadership development multiplies the leader.
You need both, or neither one works.

The companies that win the next decade will return to this foundation.
They will rebuild systems that grow people from the inside out.
They will invest in mentorship, not just marketing.
They will pair skill training with mindset training.
They will stop waiting for influencers to save them and start developing their own depth again.

Duplication doesn’t come from followers. It comes from frameworks.

That’s why the real test for every leader and every company is simple:

Are we developing leaders, or just buying them?

And if you’re a six-figure or multiple-six-figure leader who’s serious about building depth, not just volume, I built a place specifically for you.

It’s called ICON Mastermind.
This is where top earners come to level up leadership, rebuild systems, create duplication, and grow in a room where everyone is playing at the same level.

It’s application only, and it’s only for six-figure earners and above.

You can apply at:
www.iconmastermind.com

If you want to become the kind of leader this profession desperately needs again, that’s the room.

Jeff Olson doesn’t need an introduction in this profession, but I’ll give you one anyway.

Thirty seven years in.
Top of two companies.
Built massive teams in the field.
Built a company that did billions in sales.
Author of The Slight Edge.
One of the few people who has won at every level.

And what he shared in this episode is something most leaders already feel but haven’t said out loud.

Network marketing stalled because we drifted away from the principles that built it.

During the pandemic, our wings got cut.
We adapted, but we also forgot how to fly.

We replaced simple disciplines with shortcuts.
We replaced relationships with noise.
We replaced product experiences with content.
We replaced leadership development with personality-driven marketing.

Jeff lays out exactly what needs to change if this profession wants to rise again.

He talks about why the consumer is more confused than ever.
There’s no brand.
There’s no filter.
Everyone looks like an influencer.
Everyone sells something.
And the buyer has no idea who or what to trust.

Jeff breaks down why the leaders who win next will do two things better than anyone:

1. They leverage social selling without relying on it.
2. They bring back real relationships and real product experiences.

Because when a customer is drowning in noise, the person who gives them an actual experience wins.
That is what we do in this profession.
And it is more valuable than ever.

If you’re a serious builder, especially a veteran who’s seen momentum come and go, this episode matters. Jeff isn’t talking theory. He’s talking from doing. From decades of watching what works, what fails, and what lasts.

This is one of the most important conversations I’ve recorded in years.

If you care about the future of network marketing, listen to this