For Episode 48 of My First Job in Sports, Dr. G. and I spoke with J.J. Zykan, Senior Content Strategist for the Colorado Avalanche. Now in her fifth season with the team, J.J. helps lead social media strategy and develops campaigns across the Avalanche’s platforms, including Instagram, Facebook, X, and more.
We interviewed J.J. on the afternoon before Game 4 of the NHL Western Conference Final. She shared how authentic player stories and natural, fun moments keep fans engaged, win or lose. Fans want authenticity and behind-the-scenes access, not just highlight clips. Her advice: read the room, stay confident in your team, and keep content relatable—even after a tough loss. It’s a strong reminder that while sports fans are emotional, they respond to honesty, passion, and storytelling that feels real.
My First Job in Sports is Presented by SBRnet.
May 29 202646 Min.