Dallas Kipfer has lived every side of the game. Three-time Team Canada alumni, long-time coach, and someone who’s spent years right in the middle of high-level softball.

In this episode, Dallas walks through his path from dropping out of college and framing houses to building DK Softball, coaching at Conestoga, working with the Mo Bearcats, partnering with Rawlings Canada, and still competing at the national level.

We talk about what actually drives long-term athlete development: confidence, mindset, consistency, and building good people before great players. Dallas shares how he earned his spot with Team Canada, why he stopped chasing analytics in content, how he creates a culture athletes want to be part of, and what he wishes more coaches and parents understood about standards, failure, and growth.

If you’re an athlete, coach, parent, or anyone building something that requires discipline and leadership, there’s a lot in this one.

An unfiltered first conversation. We talk about why Club 60 almost stayed an idea, what it actually takes to build an online platform from scratch, and the real decisions behind branding, content, and going all in.

From community and accountability to marketing strategy, creative overwhelm, and betting on yourself before anything exists.

This episode is messy, honest, and exactly how the early stages really feel.