In this episode, Marina breaks down one of the fastest-growing non-alcoholic markets in the country: Arizona. With over twenty kava bars, bottle shops, and functional beverage spaces now thriving across the state, Arizona has quietly become a blueprint for how to build nightlife rooted in connection instead of intoxication.

You’ll learn what makes this ecosystem so successful, from its collaborative founders and lean operational strategies to the cultural and economic shifts fueling community-based nightlife. Marina also shares insights from behind the scenes of her work in Arizona’s non-alc industry and reveals what founders can learn from the state’s rise as a non-alc powerhouse.

If you’re hearing this live, don’t miss Bula Boss LIVE this November: a two-day, multi-city Arizona experience for beverage founders and sober-curious leaders ready to see this movement up close. Details and tickets at www.marinamars.com/bulabosslive2025

As a non-alcoholic business owner, how much do you really need to be online to succeed? In this episode of Mocktails with Marina, I break down exactly how I built two podcasts that have generated over $100,000 in revenue ALONE without ever having more than 6,000 followers on social media.

I’ll walk you through my simple content strategy: a weekly audio-only podcast, one evergreen paid ad that’s been running for nearly two years, and a consistent newsletter that ties it all together. You’ll learn why consistency matters more than virality, how to decide what “showing up” looks like for you, and why different business seasons require different levels of online presence.

Whether you love creating daily content or you’d rather build a system that runs while you’re offline, this episode will give you permission to design your business around your lifestyle, not someone else’s algorithm.

What You’ll Learn in This Episode:

• Why you don’t need to be online 24/7 to grow your non-alc business

• How my podcast-first strategy attracts 100% of my clients

• The role evergreen ads play in creating a stable flow of leads

• How to adapt your online presence based on the season you’re in

• Why lifestyle richness > hustle culture, especially for long-term sustainability

Tune in to find your balance between visibility and freedom and discover just how little you actually need to be online to thrive in the non-alc space.

Join the newsletter: www.marinamars.com/contact

Welcome back to Mocktails with Marina! In this episode, Marina breaks down how non-alcoholic business owners, kava bar operators, and sober entrepreneurs can strategically plan for the holiday season from October through January.

If you’ve ever felt overwhelmed by seasonal chaos, scrambling to launch in two weeks, or struggling to capture momentum from big seasons like Dry January, this episode is your wake-up call. Marina shares:

• October: Why it’s your set-up month and the danger of rushing launches without a 30-day lead time.

• November: How to lean into gratitude and loyalty instead of getting lost in Black Friday noise.

• December: The importance of curated clarity; less is more when your customers are overbooked.

• January: Why it’s the ultimate launchpad for non-alc businesses and how to be ready before the ball drops.

• Seasons of growth & rest: How reflection and note-taking are the hidden keys to sustainable success.

This is a problem-aware episode designed to help you see where you might be getting stuck. And if you want the holistic solutions from operations systems to sales strategies to event planning, that’s exactly what Marina and her team are here to help with.

Whether you’re running a kava bar, launching a non-alc brand, or growing a sober community space, this episode will help you navigate the holiday season with confidence, clarity, and calm.

Listen in and learn how to stop scrambling, start planning, and finally feel in control of your busiest season.

Email: hello@marinamars.com

Learn more: www.marinamars.com/themodernmocktail