Season 3 of Misadventures in Marketing is here! We kick off 2026 and Episode 1, Stage Ready, with a discussion about public speaking spots and how to integrate them into your marketing mix. Sure, I know you want to talk about AI and how PLG and SEO are going away and how in just 2 months every company on the planet is going to get side-swiped by our AI overlords. But after that’s all over and we’re standing in the ruins of the demand generation apocalypse, your company still has to send humans out into the meat space to talk about your company, shake hands with other humans, share ideas, and bond over beverages. Arms length transactions only go so far, especially on large, 7-figure purchases. That means your speaking plan has to be strategic, not random, just like any other program in your marketing mix. Peter and I also touch upon the significant tech news of the day and our latest use of AI tools for our personal use, as well as for company wide martech systems and marketing programs we’re currently working on.

The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.

Listen: https://mim.captivate.fm/

Facebook: https://www.facebook.com/AMASanFrancisco/

X: https://x.com/AMASanFrancisco

Instagram: https://www.instagram.com/amasanfrancisco

LinkedIn: https://www.linkedin.com/company/amasf/

Hosts: Peter Farago and Steve Haney

Marketing: Ian Robinson-Lambert

Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas

Consulting Producer: JulieAnn Bornales

Content Producer: Rinita Datta

We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.

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Welcome to Episode 8 of Season 2 of Misadventures in Marketing: When Nobody Cares. In this episode Peter and Steve discuss the latest tech news, Canva's product launch and how we use their AI tools, and the evolving role of PR in tech marketing in the age of AI. While large business and tech media outlets still command traffic and trust, and earned media and SEO remain valuable, the ROI of traditional PR is increasingly being questioned. The media landscape has become more fragmented and competitive. Marketers face lots of heavy lifting getting media coverage and then the question becomes: Was it all worth it? Will anybody care about your story? Your product? Your company? Earned media can get your company or a new product launch noticed, and SEO still matters, but the ROI is growing in doubt. Bypassing traditional outlets and going straight to your social media followers with a barrage of media-rich content is gaining in its ability to better influence, build brand, and draw leads. At the end of the day, authenticity still rules and the core question is: what method best delivers authenticity for your brand in today's landscape? The answer may not involve as much PR as we once assumed.

The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.

Listen: https://mim.captivate.fm/

Facebook: https://www.facebook.com/AMASanFrancisco/

X: https://x.com/AMASanFrancisco

Instagram: https://www.instagram.com/amasanfrancisco

LinkedIn: https://www.linkedin.com/company/amasf/

Hosts: Peter Farago and Steve Haney

Marketing: Ian Robinson-Lambert

Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas

Consulting Producer: JulieAnn Bornales

Content Producer: Rinita Datta

We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.

Welcome to Season 2, Episode 7 of Misadventures in Marketing: Winning the AI Content Wars. In this episode, hosts Peter Farago and Steve Haney discuss the challenges and strategies of content creation in a market flooded with AI-generated content; i.e. AI slop. In a sense, we realize marketing teams have to fight fire with fire and use the AI tools we have at our disposal to increase our content marketing output. But if you don’t “top up” the quality of that content with a human touch, it is not going to stand out and resonate with prospects. Additionally, it is this human connection that builds trust in the brand, and therefore in the marketplace. All this being said, as marketers we still face a tsunami of noise as we put our content out into the internet. The keys are authenticity, consistency, and human curation.

The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.

Listen: https://mim.captivate.fm/

Facebook: https://www.facebook.com/AMASanFrancisco/

X: https://x.com/AMASanFrancisco

Instagram: https://www.instagram.com/amasanfrancisco

LinkedIn: https://www.linkedin.com/company/amasf/

Hosts: Peter Farago and Steve Haney

Marketing: Ian Robinson-Lambert

Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas

Consulting Producer: JulieAnn Bornales

Content Producer: Rinita Datta

We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.

#startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #contentcreation, #qualityoverquantity, #AIincontent, #trustinmedia, #bloggingstrategies