Season 3 of Misadventures in Marketing is here! We kick off 2026 and Episode 1, Stage Ready, with a discussion about public speaking spots and how to integrate them into your marketing mix. Sure, I know you want to talk about AI and how PLG and SEO are going away and how in just 2 months every company on the planet is going to get side-swiped by our AI overlords. But after that’s all over and we’re standing in the ruins of the demand generation apocalypse, your company still has to send humans out into the meat space to talk about your company, shake hands with other humans, share ideas, and bond over beverages. Arms length transactions only go so far, especially on large, 7-figure purchases. That means your speaking plan has to be strategic, not random, just like any other program in your marketing mix. Peter and I also touch upon the significant tech news of the day and our latest use of AI tools for our personal use, as well as for company wide martech systems and marketing programs we’re currently working on.

The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.

Listen: https://mim.captivate.fm/

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Hosts: Peter Farago and Steve Haney

Marketing: Ian Robinson-Lambert

Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas

Consulting Producer: JulieAnn Bornales

Content Producer: Rinita Datta

We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.

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