The episode focuses on how rising interest rates may reshape the real estate wholesaling market, based on what Mike is seeing firsthand through cold calling and virtual wholesaling. He notes that after roughly nine months of calling property owners, more sellers seem willing to have conversations, although many are still asking prices that reflect the hotter real estate market of previous years.

Mike’s central argument is that higher borrowing costs can reduce the number of traditional buyers, potentially putting more pressure on motivated sellers. That could create opportunities for wholesalers, but it also creates a challenge: investors and fix and flip buyers may demand deeper discounts because financing, holding costs, inflation, and resale risk make deals harder to justify. In other words, wholesalers may find more motivated sellers while simultaneously needing to negotiate better acquisition prices.

The episode also explains why Mike currently favors targeted cold calling over pay per lead marketing. Rather than paying for leads who may never answer, his team can identify thousands of potentially distressed properties, contact the owners directly, and repeatedly build relationships. He emphasizes that cold calling is only the beginning because converting those conversations requires substantial follow up and relationship building.

Toward the end, Mike expands the discussion into his broader investment philosophy. He expects economic and technological changes to put additional pressure on home affordability and believes investors with available cash who can acquire properties at attractive prices and turn them into rentals could be positioned differently from highly leveraged buyers. He also explains his personal philosophy of renting where he lives while owning assets that produce income.

https://mikefallatconsulting.com/

Mike Fallat is a bestselling author, serial entrepreneur, and owner of Lead Marketing Pros, a GoHighLevel Marketing and Appointment setting agency for service based businesses.

Schedule a free demo here: https://leadmarketingpros.com/

What if hiring the right virtual assistant could completely change the way you run and grow your business?

In this episode of the Liberty Leaders Podcast, Mike Fallat sits down with Charity, his virtual assistant and the person who has helped him build and manage a growing remote VA team. Charity shares her experience going from a sales executive in the Philippines to becoming a virtual assistant, team manager, recruiter, and key part of Mike's business operations.

Mike and Charity break down what entrepreneurs need to know before hiring a virtual assistant, how to find the right person, and why attitude, communication, work ethic, and teachability can matter more than experience.

They also discuss how to build systems and standard operating procedures (SOPs), how to use Upwork to recruit and manage remote workers, how to conduct effective interviews and mock calls, and why giving new hires a short testing period can help identify the right people quickly.

The conversation goes beyond simply outsourcing tasks. Mike and Charity explain how a strong VA can become the hub of a company's culture, manage other team members, create accountability, and help an entrepreneur duplicate themselves so they can focus on higher-level growth.

Topics include:

• How Mike found Charity and built his VA team through Upwork
• Why entrepreneurs should consider hiring virtual assistants
• How to identify tasks that can be outsourced and systematized
• Why attitude can be more important than experience
• The transferable skills that make someone a great virtual assistant
• How to write specific job postings that attract better candidates
• Using interviews, scripts, and mock calls to test potential hires
• Creating certification and onboarding processes for new team members
• Why hiring is a numbers game
• How to recognize when someone is not the right fit
• The importance of a two-week grace and evaluation period
• Building standard operating procedures that allow businesses to scale
• Why a VA manager can become the hub of your company's culture
• How hiring people through existing relationships can strengthen trust
• Creating accountability while working with a remote team
• Managing communication through WhatsApp and regular meetings
• Using Upwork to track hours and simplify payments
• How entrepreneurs can prepare for internet and power challenges when working with overseas VAs
• Why patience and clear expectations are essential when managing remote workers
• The importance of work ethic, consistency, and communication
• How to let go of team members who aren't meeting the company's standards
• Building a remote culture where people care about more than just a paycheck
• How outsourcing can help entrepreneurs reduce costs and focus on business growth

Whether you're an entrepreneur, business owner, agency owner, real estate investor, or service-based business looking to scale, this episode provides practical insight into building a reliable virtual assistant team and creating systems that give you back your time.

If you're doing everything yourself, the next level of your business may not require you to work harder—it may require you to build the right team.

Learn more about Liberty Investor Partners at:
Liberty Investor Partners

Mike Fallat is a bestselling author, serial entrepreneur, and owner of Lead Marketing Pros, a GoHighLevel marketing and appointment-setting agency for service-based businesses.

Schedule a free demo here:
Lead Marketing Pros

Mike Fallat is a bestselling author, serial entrepreneur, and owner of Lead Marketing Pros, a GoHighLevel Marketing and Appointment setting agency for service based businesses.

Schedule a free demo here: https://leadmarketingpros.com/

Description

What does it take to build a successful business from almost nothing and then turn that experience into a system for helping other businesses hire and grow?

In this episode of the Liberty Leaders Podcast, Mike Fallat sits down with entrepreneur Nina Amaya, also known as Nina Emery, the owner of a successful cleaning business and ADR Staffing & Recruiting.

Nina shares her incredible journey of starting a cleaning business with very little money, working multiple jobs, and doing whatever it took to build a successful company. What began with classified ads and personally cleaning houses eventually grew into a business serving hundreds of customers with a team of employees.

Mike and Nina dive deep into one of the biggest challenges every growing business faces: hiring the right people. Nina explains why personality and core values can matter more than experience, how she uses group interviews and situational questions to evaluate candidates, and why hiring out of sympathy can lead to costly mistakes.

The conversation also explores leadership, company culture, employee retention, staffing, and the importance of building a business that doesn't depend entirely on the owner. Nina explains how she has helped employees grow into leaders and even supported some in starting businesses of their own.

Topics include:

• Nina's journey from starting with almost nothing to building a successful cleaning business
• Growing from doing the work herself to managing a large team
• How referrals and exceptional customer service helped grow the business
• Why hiring for personality and core values can be more important than skills
• The biggest hiring mistakes business owners make
• Why you should never hire someone simply because you feel sorry for them
• How group interviews can reveal personality and leadership qualities
• Using situational questions to identify the right candidates
• Building a strong company culture and keeping employees long-term
• Why money isn't always the biggest reason employees stay
• Staffing strategies for small businesses and growing companies
• How to develop employees into leaders
• Creating systems that allow businesses to scale
• The importance of communication between business owners and employees
• Why entrepreneurs need to stop believing they have to do everything themselves
• Building a business around consistency, longevity, and teamwork
• Knowing when to pivot when circumstances change
• Nina's experience growing ADR Staffing & Recruiting
• The importance of perseverance, adaptability, and taking action

Whether you're a business owner, entrepreneur, manager, or someone trying to build a stronger team, this episode is packed with practical lessons on hiring, leadership, company culture, and creating a business that can grow beyond the owner.

Nina's story is a powerful reminder that sometimes the biggest breakthroughs come from difficult seasons and that building a successful business isn't just about finding customers. It's about finding the right people and developing them into a team that can grow with you.

Learn more about Liberty Investor Partners at:
https://LibertyInvestorPartners.com

Mike Fallat is a bestselling author, serial entrepreneur, and owner of Lead Marketing Pros, a GoHighLevel marketing and appointment-setting agency for service-based businesses.

Schedule a free demo here:
https://leadmarketingpros.com/

Mike Fallat is a bestselling author, serial entrepreneur, and owner of Lead Marketing Pros, a GoHighLevel Marketing and Appointment setting agency for service based businesses.

Schedule a free demo here: https://leadmarketingpros.com/