How do advertisers use fear—and where does persuasion become manipulation? Find out in a very spooky episode of Ad Infinitum.

That’s right: The world’s only podcast solely dedicated to audio ads is back! Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Bethany Dwyer (comedian, author of Break Free from Fear, owner of Cryptiques Vintage) to talk about big fears, the Red Guardian, audience manipulation, and more. There’s even an Audiolytics breakdown of ads from Cigna Healthcare, Cloaked, 4imprint, and Northwest Registered Agent. Let’s dig in.

“ Fear keeps you small. It's designed to do that. It's like a parasite that lives off you, and you're just a host.”

-The purpose of radio, according to Rahul Sabnis (President & Chief Creative Officer, iHeartMedia)

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In the media landscape, podcasts stand alone: They deliver unique content for audiences and great results for brands—so long as the balance of ads is kept in check. With audiences and brands complaining about high ad load, how can creators make sure they’re not cramming their shows with commercials?

In this week’s episode of The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) talk about podcasting’s origins, “radioifcation,” and the Oxford Clock. Let’s dive in.

“ The sell side is gonna sell everything they can. They're gonna sell host-read ads, as many as they can. They're gonna sell produced ads in breaks, dynamically inserted, until the buyer and the listener scream.”

- Dan Granger (CEO & Founder, Oxford Road)

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Podcasting isn’t just a DIY passion project anymore; it's a full-fledged business ecosystem, complete with sponsors, merch, and serious ROI. And with companies like Netflix and YouTube helping shows reach new audiences, advertisers don’t want to miss out.. So how can creators and brands take advantage of podcasting’s new business landscape? On the latest episode of The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) and Bryan Barletta (Founder, Sounds Profitable) join the Podcast Academy to discuss monetization, the next big moves, and how podcasters can grow their business.

“One of the biggest things that’s changed is that, for a 20-year-old industry, podcasting isn’t just a roll of the dice anymore. It really is a business.”

-Bryan Barletta (Founder, Sounds Profitable)

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