Grab our mEat-Commerce Essentials to start making money in your direct-to-consumer business today with $100 off the course with code: POD100 Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1

On this episode of Meat Success, Dr. Leona Su joins the conversation to explore how farms and ranches can use social media as a practical business tool—not just a promotional outlet. The discussion covers building trust with consumers, choosing the right platforms for your operation, creating content that reflects real farm life, and turning online engagement into measurable value for your brand.

From time management strategies to maintaining authenticity while staying consistent, this episode offers approachable insights for producers at any stage of their social media journey. Whether you’re just getting started or looking to refine your digital presence, you’ll walk away with ideas to help your farm’s story connect, educate, and grow.

Dr. Su is currently conducting additional research that examines how farmers like you use social media tools and AI to support your marketing efforts.

If you would like to participate, please complete this brief survey: https://illinois.qualtrics.com/jfe/form/SV_5b4HeeQVVKzcou2

*The data collected in this study will be used solely for research purposes, with interview videos transcribed for analysis and anonymized to remove any personally identifiable information. The data will be securely stored, accessible only to the research team, and be erased after the study concludes.

And learn more about ChopLocal and ChopLocal University Below!

1. https://choplocal.com/
2. https://www.choplocaluniversity.com/

In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, sits down with Tom Richards to learn more about his regenerative ranch in California and his efforts with HarvestPath. Tom discusses his family’s long history in agriculture and their journey into selling beef direct to consumers.

Additionally, Tom dives deeper into HarvestPath, a software solution he developed to solve data management challenges in ranching. This comprehensive tool aids farmers, ranchers, and processors across the country in managing animal records, production costs, and customer relationships. The software, built on the Salesforce platform, offers modules for tracking animals, managing the production process, and handling customer relations and sales. Tom also highlights how the tool can assist with planning, loan applications, and operational scaling, aiming to support the alternative meat supply chain for greater success.

Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinars

And learn more about ChopLocal and ChopLocal University Below!

1. https://choplocal.com/
2. https://www.choplocaluniversity.com/

Episode 33 | In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, interviews Rachel Jantzi, a farmer from northeastern British Columbia. Rachel shares her journey from being a conventional and organic farmer to starting her own regenerative farm called Grazing Patch Farm. She discusses her current farm operation, which includes laying hens, meat birds, sheep, and pigs, and the logistics and challenges of raising these animals. Rachel outlines her diverse background, including carpentry, plumbing, working on large organic farms, and building robots, and how these experiences have helped her in farming. She details her meticulous planning and financial strategies, including the importance of accurate cost calculations and making use of online and community marketing to grow her customer base. Rachel emphasizes the importance of transparency and authenticity in marketing and shares tips on setting up an efficient system for online sales and customer engagement. Her story serves as an inspiration and a practical guide for aspiring regenerative farmers.

Grab our mEat-Commerce Essentials to start making money in your direct-to-consumer business today with $100 off the course with code: POD100 Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1

And learn more about ChopLocal and ChopLocal University Below!

1. https://choplocal.com/
2. https://www.choplocaluniversity.com/