2025 marked my 17th year into business and 13 years in business coaching, and one thing was unmistakably clear: the people who are thriving aren’t the cleverest, the most polished, or the most strategic on paper. They’re the most committed.

In this episode, I share the ten biggest lessons I’ve learned from my own business this year, alongside what I’ve witnessed across dozens of my client's businesses navigating uncertainty, changing buyer behaviour, and what many are calling a trust recession.

We talk about ego and embarrassment, identity and conditioning, adaptability, collaboration, and why clarity consistently outperforms cleverness. We explore why some business owners are accelerating while others feel stuck, exhausted, or quietly disengaged, plus, what actually makes the difference.

• Why “cringe” (ego and embarrassment) is one of the biggest things holding business owners back—and how to stop letting it run your decisions
• The difference between unwavering commitment and conditional effort, and why it’s such a powerful separator
• How emotional regulation and social conditioning quietly shape your business results
• Why adaptability mattered more than ever in 2025 – and what it really looks like in practice
• How to think about your offerings as an ecosystem, not a collection of disconnected services
• Why asking directly for what you want is a business skill (and how many of us were conditioned not to)
• Why clarity consistently beats cleverness, especially for highly experienced experts
• How collaboration became a growth strategy in a trust-starved market
• The role identity plays in either accelerating or sabotaging your business growth
• Why relationships, community, and genuine connection are becoming the real competitive advantage

If you’re building a values-led business, feeling the shift in how people buy, or questioning what actually matters now, then this episode will help you recalibrate and move forward with more confidence and conviction.

Ready to design your 2026 Offerings Ecosystem? Join me on February 11.

You’ll walk away with:

What if coaching wasn’t just a business model but a radical act of equity, care, and future-making?

In this episode I sit down with Trudi Lebrón - author of The Anti-Racist Business Book, executive coach, DEI strategist, and thought leader reshaping the future of coaching.

We explore what happens when coaching moves beyond sales tactics and into systems change, supporting not just individual transformation, but collective liberation.

You’ll hear:

• How Trudi’s early work in theatre, youth development, and social psychology shaped her radically human approach to coaching
• The surprising overlap between DEI work and coaching, and why both are essential in navigating this moment of cultural tension and change
• The critical difference between building a business and building a body of work, and how to know when it’s time for more meaning
• How we can (and must) decentralise the coaching industry and equip everyone in human-facing roles with these essential skills

This episode is a call to every coach, facilitator, and values-based business owner who wants to go deeper, lead better, and create a legacy that lasts.

What if your online content could close sales for you without a single sales call, pitch, or email funnel?

Sounds good, yes? But here’s the thing – most small business owners are creating content that educates, entertains, and engages … but never actually sells.

In this episode, I pull back the curtain on how to turn your marketing into a money-making machine. You’ll learn:

• The subtle yet powerful difference between content that builds authority and content that drives sales
• Why so many skilled service providers are invisible to their dream clients (and how to fix this – fast)
• The future-proof platforms you should be focusing on and what you can ditch
• How to warm people up enmass without them ever having to have sales conversations

My Ignite Visibility Accelerator kicks off on Oct 27 for owners who want to sell direct from their content, while building their professional reputation: https://www.hustleandheart.com.au/ignite/

Grab your free copy of the Content Rebels Guide to GEO Success: https://contentrebels.com.au/shop/your-guide-to-geo-success/

Watch the recording to my Becoming Unforgettable masterclass: https://www.hustleandheart.com.au/becoming-unforgettable/