2025 marked my 17th year into business and 13 years in business coaching, and one thing was unmistakably clear: the people who are thriving aren’t the cleverest, the most polished, or the most strategic on paper. They’re the most committed.

In this episode, I share the ten biggest lessons I’ve learned from my own business this year, alongside what I’ve witnessed across dozens of my client's businesses navigating uncertainty, changing buyer behaviour, and what many are calling a trust recession.

We talk about ego and embarrassment, identity and conditioning, adaptability, collaboration, and why clarity consistently outperforms cleverness. We explore why some business owners are accelerating while others feel stuck, exhausted, or quietly disengaged, plus, what actually makes the difference.

• Why “cringe” (ego and embarrassment) is one of the biggest things holding business owners back—and how to stop letting it run your decisions
• The difference between unwavering commitment and conditional effort, and why it’s such a powerful separator
• How emotional regulation and social conditioning quietly shape your business results
• Why adaptability mattered more than ever in 2025 – and what it really looks like in practice
• How to think about your offerings as an ecosystem, not a collection of disconnected services
• Why asking directly for what you want is a business skill (and how many of us were conditioned not to)
• Why clarity consistently beats cleverness, especially for highly experienced experts
• How collaboration became a growth strategy in a trust-starved market
• The role identity plays in either accelerating or sabotaging your business growth
• Why relationships, community, and genuine connection are becoming the real competitive advantage

If you’re building a values-led business, feeling the shift in how people buy, or questioning what actually matters now, then this episode will help you recalibrate and move forward with more confidence and conviction.

Ready to design your 2026 Offerings Ecosystem? Join me on February 11.

You’ll walk away with: