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  • Raving_Fans_as_Profitable_Growth_Strategy

    Raving_Fans_as_Profitable_Growth_Strategy
    Jan 16 2026
    This podcasts discusses the argument that fostering highly loyal advocates, or "raving fans," is a strategic financial imperative for consumer goods companies rather than a simple marketing goal. They emphasise that retaining existing buyers is significantly more profitable than acquiring new ones because loyal customers are less price-sensitive and buy more frequently. Success requires a shift from superficial data tracking to a disciplined operating model that prioritises the most valuable retail partners and consumers. By focusing on reliable execution and deep customer insights, businesses can turn loyalty into a predictable growth engine that stabilises revenue. The discussion ends with a suggested framework for leaders to move beyond generic service toward a systematised approach to earning long-term trust and advocacy.
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    14 Min.
  • 7 Ways Human Centred Design Turns Failing Digital Projects Into CX Wins

    7 Ways Human Centred Design Turns Failing Digital Projects Into CX Wins
    Jan 14 2026
    Modern digital transformation often fails because organizations prioritize technological implementation over human needs, leading to low adoption and employee burnout. These sources argue that human-centered design (HCD) serves as a vital strategic tool that reverses this trend by focusing on solving specific user problems rather than just deploying software. Evidence from diverse sectors, including banking, healthcare, and telecommunications, demonstrates that involving real people in the design process significantly boosts profitability, efficiency, and customer loyalty. By treating technology as an enabler for human outcomes, companies can navigate the complexities of AI and automation more responsibly. Ultimately, HCD acts as a safeguard against wasted investment, ensuring that digital tools create genuine value and foster deeper emotional connections with users.
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    14 Min.
  • How CPG Sustainability Can Fast-Track Your Career AND Protect Brand Growth

    How CPG Sustainability Can Fast-Track Your Career AND Protect Brand Growth
    Jan 14 2026
    Modern consumer packaged goods (CPG) professionals can use sustainability initiatives as a strategic vehicle for both brand expansion and career advancement. By integrating environmental goals into core business metrics like retailer scorecards and SKU management, managers can transform compliance requirements into high-visibility leadership opportunities. Data suggests that eco-friendly products often outpace traditional items in growth, offering a powerful lever to capture consumer interest even when budgets are tight. Taking the lead on cross-functional projects that bridge the gap between supply chain realities and marketing promises establishes a reputation for handling complex corporate challenges. Ultimately, using frameworks to align sustainability with customer-centric growth provides the concrete evidence needed to secure professional promotions.
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    14 Min.
  • How AI-Smart CPG Managers Protect Their Energy

    How AI-Smart CPG Managers Protect Their Energy
    Dec 10 2025
    The discussion summarises the C3Centricity blog post that provides guidance for Consumer Packaged Goods (CPG) managers on how to mitigate burnout and advance their careers by effectively utilizing artificial intelligence (AI). The core argument is that mid-level managers are experiencing stress because they are trying to compete with AI on speed and volume, rather than treating it as Augmented Intelligence to enhance their high-value contributions. The article outlines five practical shifts, such as redrawing one's role around key business effects, protecting the time AI saves, and investing in human alliances to focus on strategic activities that technology cannot replace. The overall strategy encourages managers to focus on framing problems and guiding decisions, positioning them as valuable leaders who turn "noise into direction" instead of becoming production machines.
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    14 Min.
  • Escape_AI_Pilot_Purgatory_in_CPG

    Escape_AI_Pilot_Purgatory_in_CPG
    Dec 10 2025
    This discussion focuses on strategies for Consumer Packaged Goods (CPG) executives to achieve business momentum. It specifically addresses the challenges in scaling artificial intelligence (AI) initiatives and offers insights on effective marketing. In the article on which this podcast is based, Denyse details why most AI pilots in CPG companies fail to scale to profit, citing a critical skills gap and the lack of a strong operating model as the primary blockers. It provides a step-by-step 90-day roadmap and actionable advice for mid-level leaders to gain fast, visible wins by focusing on ownership, team capability, and selecting clear use cases that directly impact the P&L.
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    19 Min.
  • Seven_First-Use_Fixes

    Seven_First-Use_Fixes
    Oct 19 2025
    The article on which this discussion is based provides an executive overview and seven actionable strategies for businesses to increase repeat purchases by improving the crucial first-use experience of a product. A central argument is that brands frequently leak value in the first week due to consumer confusion over things like product dosing, packaging closure, and safety information, which leads to a drop in confidence. The recommended solutions focus on precise first-use redesign, suggesting practical fixes such as ensuring dose clarity with non-adjective anchors, treating reliable reseal mechanisms as a loyalty feature, and using plain language for safety cues. Furthermore, the post emphasizes leveraging consumer reviews as instructional content to teach correct usage and highlights regulatory and economic tailwinds, such as the move toward standardized food date labels, that support efforts to increase clarity and reduce waste.
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    8 Min.
  • The_5_Hidden_Signals_in_Customer_Feedback

    The_5_Hidden_Signals_in_Customer_Feedback
    Oct 19 2025
    This episode discusses how Consumer Packaged Goods (CPG) brands can significantly increase revenue and profit margins by systematically analyzing existing consumer feedback rather than relying solely on traditional market research or costly R&D. It identifies five "hidden consumer signals" found in reviews, service emails, and returns, such as the “How To Use” Gap and Seasonal Language Patterns, which often reveal simple operational or messaging solutions. The article which is the sources of the discussion emphasizes that these signals provide actionable insights into product friction points, packaging issues, and new use cases, allowing brands to implement low-cost changes that directly boost sales and customer satisfaction. The post argues that strategically analyzing this already-owned data offers a sustainable competitive advantage over brands that only address complaints reactively.
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    15 Min.
  • From_Billboard_to_Digital_Passport__How_Smart_Packaging,_Sunris

    From_Billboard_to_Digital_Passport__How_Smart_Packaging,_Sunris
    Oct 2 2025
    From_Billboard_to_Digital_Passport__How_Smart_Packaging,_Sunris by Denyse Drummond-Dunn
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    19 Min.