Marketing Deep Dives by Denyse Titelbild

Marketing Deep Dives by Denyse

Marketing Deep Dives by Denyse

Von: Denyse Drummond-Dunn
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 MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers. In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe. Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at NestléAll rights reserved Ökonomie
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  • 7 Ways Human Centred Design Turns Failing Digital Projects Into CX Wins

    7 Ways Human Centred Design Turns Failing Digital Projects Into CX Wins
    Jan 14 2026
    Modern digital transformation often fails because organizations prioritize technological implementation over human needs, leading to low adoption and employee burnout. These sources argue that human-centered design (HCD) serves as a vital strategic tool that reverses this trend by focusing on solving specific user problems rather than just deploying software. Evidence from diverse sectors, including banking, healthcare, and telecommunications, demonstrates that involving real people in the design process significantly boosts profitability, efficiency, and customer loyalty. By treating technology as an enabler for human outcomes, companies can navigate the complexities of AI and automation more responsibly. Ultimately, HCD acts as a safeguard against wasted investment, ensuring that digital tools create genuine value and foster deeper emotional connections with users.
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    14 Min.
  • How CPG Sustainability Can Fast-Track Your Career AND Protect Brand Growth

    How CPG Sustainability Can Fast-Track Your Career AND Protect Brand Growth
    Jan 14 2026
    Modern consumer packaged goods (CPG) professionals can use sustainability initiatives as a strategic vehicle for both brand expansion and career advancement. By integrating environmental goals into core business metrics like retailer scorecards and SKU management, managers can transform compliance requirements into high-visibility leadership opportunities. Data suggests that eco-friendly products often outpace traditional items in growth, offering a powerful lever to capture consumer interest even when budgets are tight. Taking the lead on cross-functional projects that bridge the gap between supply chain realities and marketing promises establishes a reputation for handling complex corporate challenges. Ultimately, using frameworks to align sustainability with customer-centric growth provides the concrete evidence needed to secure professional promotions.
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    14 Min.
  • How AI-Smart CPG Managers Protect Their Energy

    How AI-Smart CPG Managers Protect Their Energy
    Dec 10 2025
    The discussion summarises the C3Centricity blog post that provides guidance for Consumer Packaged Goods (CPG) managers on how to mitigate burnout and advance their careers by effectively utilizing artificial intelligence (AI). The core argument is that mid-level managers are experiencing stress because they are trying to compete with AI on speed and volume, rather than treating it as Augmented Intelligence to enhance their high-value contributions. The article outlines five practical shifts, such as redrawing one's role around key business effects, protecting the time AI saves, and investing in human alliances to focus on strategic activities that technology cannot replace. The overall strategy encourages managers to focus on framing problems and guiding decisions, positioning them as valuable leaders who turn "noise into direction" instead of becoming production machines.
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    14 Min.
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