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What if the person leaders trust to reduce stress at IBM, Salesforce and LinkedIn once lay awake at night, dreading sleep because of racing thoughts and burnout? In this MarketPulse episode, Steve Ware reveals how he went from a burned-out technologist to one of the most respected mindfulness and mental resilience teachers operating inside the world’s biggest companies. His story shows that calm is not soft and wellbeing is not optional. It is a strategic advantage.

Steve shares the moment everything changed at IBM, how scepticism turned into evidence-based practice, and how a simple desire to sleep again opened the door to a global movement inside the organisation. From Oxford partnerships to a 500-person waiting list overnight, Steve unpacks the real business case for mental resilience and why altered traits, not altered states, are what transform performance. His explanations land with the clarity of lived experience and the precision of someone who has seen this work at scale.

This conversation is packed with practical insights for leaders juggling mental load, decision fatigue and the pressure to perform. Steve shows how mindfulness actually works, why athletes demonstrate it better than anyone, and how to integrate calm into your day without carving out extra time. Even the busiest CEOs and parents will recognise themselves in this conversation.

Whether you’re navigating burnout, building high-performing teams or simply trying to think more clearly, Steve’s journey offers proof that resilience is a skill, not a personality trait. And when leaders master it, everything changes — for them, their teams and their organisations.

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

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If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management.

We're a husband and wife team who specialise in helping fascinating people launch amazing podcasts, where we extract all of the content 'juice' by squeezing their episodes and repurposing the clips.

We manage podcasts across lots of industries and sectors for our clients, specialising in hosts with ADHD and neurodiversity (like us!)

We also work with existing podcasters who just want to get the hard work off their hands, or who are finding the whole process tiring and dull!

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Heidi Medina returns to MarketPulse with one of the most honest and surprising conversations we’ve ever recorded. From being labelled too much as a child to running multi-six-figure businesses before the age of twenty-five, Heidi’s story is a lesson in resilience, reinvention and the power of real human connection. Her journey from farm life to entrepreneurship to global relationship strategist reveals how early experiences shape the way we communicate, lead and build businesses today.

This episode traces the unexpected stepping stones that built Heidi’s career: a flower business started at thirteen, a landscaping job that turned into full ownership, and a cold pitch to the CEO of a $64B company that landed a same-day reply. She explains how communication challenges, neurodiversity, and early misunderstanding shaped her mission to help business owners talk to people better — not louder.

As we move through her story, Heidi dismantles the myths around autistic communication, why so many small businesses struggle to turn content into clients, and why relationships outperform algorithms every single time. She and Paul unpack the real reasons communication breaks down in business, why superfans won’t pay your invoices, and how to identify the tiny fraction of people who are truly your clients.

If you want 2026 to be the year you build a calmer, more profitable business rooted in trust and real conversations, this episode gives you the roadmap. Heidi’s lived experience across five businesses proves a simple truth: content may attract, but conversations convert.

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management.

We're a husband and wife team who specialise in helping fascinating people launch amazing podcasts, where we extract all of the content 'juice' by squeezing their episodes and repurposing the clips.

We manage podcasts across lots of industries and sectors for our clients, specialising in hosts with ADHD and neurodiversity (like us!)

We also work with existing podcasters who just want to get the hard work off their hands, or who are finding the whole process tiring and dull!

Enjoying the Show? Share Your Experience!

Your voice tells the world who you are before your words ever land. In this MarketPulse conversation, executive voice coach David Pope reveals the surprising truth about leadership communication: the sound of your voice shapes trust, confidence, authority and emotional connection long before content does. After more than 30,000 hours inside recording studios, David has developed a rare ability to diagnose the habits, fears and subconscious patterns that limit leaders. His story takes us from the BBC’s editing suites to working with global executives, TEDx speakers, founders and professionals who want to speak with clarity, presence and impact.

Across the episode, David explains how childhood experiences shape adult communication, why certain voices feel instantly trustworthy, and what your vocal tone is really telling people. He explores the emotional mechanics behind fear of public speaking, the powerful link between voice and identity, and how unprocessed trauma quietly holds leaders back. His insights blend psychology, behaviour, performance and sound engineering – a combination that offers leaders a practical roadmap for building presence from the inside out.

This episode dives into the three pillars of leadership communication, the small adjustments that create breakthrough moments, and the body-language patterns that influence how people feel when you speak. You’ll hear why comedians make exceptional communicators, how culture influences vocal style, and what separates the leaders people listen to from those they tolerate. David shares stories from the studio that reveal the hidden side of confidence – the part most people never consider.

By the end of the episode, you’ll understand how to sound more credible in the boardroom, how to speak more naturally under pressure, how to reduce vocal tension, and how to rebuild confidence if past experiences have made you doubt your voice. This is a conversation for anyone who presents, pitches, leads or simply wants to communicate with greater influence and authenticity.

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management.

We're a husband and wife team who specialise in helping fascinating people launch amazing podcasts, where we extract all of the content 'juice' by squeezing their episodes and repurposing the clips.

We manage podcasts across lots of industries and sectors for our clients, specialising in hosts with ADHD and neurodiversity (like us!)

We also work with existing podcasters who just want to get the hard work off their hands, or who are finding the whole process tiring and dull!