The Business Case For Mental Toughness | Steve Ware
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What if the person leaders trust to reduce stress at IBM, Salesforce and LinkedIn once lay awake at night, dreading sleep because of racing thoughts and burnout? In this MarketPulse episode, Steve Ware reveals how he went from a burned-out technologist to one of the most respected mindfulness and mental resilience teachers operating inside the world’s biggest companies. His story shows that calm is not soft and wellbeing is not optional. It is a strategic advantage.
Steve shares the moment everything changed at IBM, how scepticism turned into evidence-based practice, and how a simple desire to sleep again opened the door to a global movement inside the organisation. From Oxford partnerships to a 500-person waiting list overnight, Steve unpacks the real business case for mental resilience and why altered traits, not altered states, are what transform performance. His explanations land with the clarity of lived experience and the precision of someone who has seen this work at scale.
This conversation is packed with practical insights for leaders juggling mental load, decision fatigue and the pressure to perform. Steve shows how mindfulness actually works, why athletes demonstrate it better than anyone, and how to integrate calm into your day without carving out extra time. Even the busiest CEOs and parents will recognise themselves in this conversation.
Whether you’re navigating burnout, building high-performing teams or simply trying to think more clearly, Steve’s journey offers proof that resilience is a skill, not a personality trait. And when leaders master it, everything changes — for them, their teams and their organisations.
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