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  • Shining A Light: Cassi Hallam

    Shining A Light: Cassi Hallam
    Jan 12 2026
    Cassi Hallam, CMO at System Pavers, shows how the most dangerous place in marketing is the gap between what your data says and what your customers are actually experiencing. In this episode, Cassi shares how her team had created a beautiful, data-backed product that wasn't selling—until she left her desk, went to trade shows, and truly listened to the questions customers were asking. What she discovered transformed not just that product launch, but her entire approach to marketing leadership. Cassi reveals how to uncover the hidden meaning behind customer questions, why your best team members might need the most attention (not the least), and how to build what she calls "self-policing cultures" where A players elevate everyone around them. From her earliest days in a contact center to leading marketing for a category-defining home improvement brand, Cassi developed the wisdom to uncover superpowers, recognize the importance of intentional self-reflection, and to understand exceptional marketing leadership starts from within.
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    36 Min.
  • Building A Healthy Innovation Culture: Elizabeth Bieniek

    Building A Healthy Innovation Culture: Elizabeth Bieniek
    Jan 5 2026
    Technology Leadership and Strategic Advisor Elizabeth Bieniek shares how devaluing the unique talents that come naturally to you is the biggest self-sabotage to building a healthy culture where innovation thrives. Having successfully scaled the operations of multi-billion dollar businesses at Cisco, she knows that creating a space as a leader where your teams are excited to work in is the foundation. "Show up to work the way you wish everybody else showed up. If you are creating the environment that you want to work in, then that' creating an environment that other people want to work in." If like her you are more of a natural introvert, have the courage to raise your voice to be heard. "Nobody can hear the thoughts in your head." You can perfect an idea internally forever, but if you never voice it, you are robbing your teams of the collaboration and innovations that could spark from it.
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    34 Min.
  • Creating B2B Brand Connection: Shawn Perritt

    Creating B2B Brand Connection: Shawn Perritt
    Dec 16 2025
    Acquia VP Brand Strategy & Creative Shawn Perritt shows how B2B brands can die a slow death when you are constantly playing it safe. It's risky being boring, and smart leaders are always working on improving their creative fitness and not falling into a "martech trap" of the illusion of only short term attribution metrics. Embrace AI and remember the human factor is as impactful as ever. "AI can absolutely build on what exists, but you still need people to imagine what doesn't." The bottom line is playing the long game with your brand strategy. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
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    34 Min.
  • Creating Global Transformation - Kyle Whitehill

    Creating Global Transformation - Kyle Whitehill
    Dec 8 2025
    Avanti Communications CEO Kyle Whitehill shares his amazing journey in driving global transformation which started by choosing purpose over predictability. Creating lasting impact is about understanding customers, driving results, developing people authentically and leading with a generous heart. Sometimes patience pays off the most in long-term career success. "Don't chase money. If you're any good, money will find you. If you love the company, love your job and love your boss that's golden. If you love the company and your job but are having a tough time with your boss, don't leave. It will play out over time." This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
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    42 Min.
  • A New Era For PR: Sarah Evans

    A New Era For PR: Sarah Evans
    Dec 1 2025
    Zen Media Partner and Head of Public Relations (PR) Sarah Evans shares how traditional PR strategies are becoming obsolete. In an increasingly AI-driven world, visibility for all the hard work put into press releases, media placements, carefully-built websites and SEO is at risk. The new reality is "dual pathway PR" which blends the best of time-tested PR strategies with innovative, bold approaches for increasing discoverability for your brand from AI prompts. Take consistent, smaller incremental steps in evolving your execution by picking one topic per quarter. Think about what your customers are actually asking LLMs, which soon will have direct e-commerce capabilities. Focus on the places where machines and humans can best find you. Your ideal customers are making buying decisions on what AI remembers, not what's on your website. Not your latest press release. "The traditional fundamentals of PR still matter. That is information, awareness, it's announcing things, its building relationships. But dual pathway PR also takes into account we are sharing information for machines." This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
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    32 Min.
  • Human-Centric Messaging: M. Shannon Hernandez

    Human-Centric Messaging: M. Shannon Hernandez
    Nov 18 2025
    Joyful Business Revolution Founder & CEO M. Shannon Hernandez shows that messaging is still at the heart of effectively connecting with your very human customers and prospects. She shares her fascinating journey from teaching 8th graders in Spanish Harlem to helping early stage companies scale through authentic storytelling. A drive for continuous learning is everything. "Your business, your company, your organization is only going to grow as far as you grow yourself." Purpose driven founders are rejecting that growth must be had at all costs. She sees a big hunger for transparency, integrity and ethical marketing that respects people's intelligence, energy and time. Less pain-point manipulation, more focus on excellence. "Do less, but do it better." And through it all, leaders need to embrace three strategic levers: Clarity, Kindness and Joy. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
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    35 Min.
  • Transparent Leadership - Bob Mathers

    Transparent Leadership - Bob Mathers
    Nov 11 2025
    Keynote speaker, Customer Success Coach and Podcast Host Bob Mathers is warning all of us not to fall into the trap of thinking everyone else but yourself in your organization, industry and social media has all the answers. In talking to some of the most successful business leaders in the world, Bob discovered something fascinating. "They're riddled with the same insecurities and fears as the rest of us." This gap between perception and reality is killing authentic leadership. Bob advocates for the "three-legged stool" for every major leadership decision: Is it good for the company? Is it good for the team? Is it good for me? "If we can't find a positive for all three legs of that stool, we need to keep looking for a solution." Even with all the change and uncertainty an AI world brings, Bob reminds us to remember our humanity. "Maybe it's as simple as just being human, leaning into tht things AI will never be. It will never be curious. It will never be vulnerable and never be creative." Walk your talk as a leader. Your team is always watching, looking for alignment between what you say and how you act. Once you lose that trust, it is nearly impossible to win back. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
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    39 Min.
  • Quiet Takedowns - Shannon Nutter

    Quiet Takedowns - Shannon Nutter
    Nov 5 2025
    Global executive and board director Shannon Nutter shines a light on the disturbing trend of "quiet takedowns," the silent extraction of leaders (especially women leaders) from organizations. Often done subtly and quietly, this behavior is costing us tremendous talent and potential. Embracing leadership vulnerability creates a culture where leaders grow and thrive instead of disappearing. Shannon's early-in-career belief that leaders need to always have all the answers and lead with a "command and control" style has been replaced by something more powerful. "When I build teams, I focus on prioritizing a sense of psychological safety and trust. I build teams who actively debate each other and aren't afraid to tell me when I am wrong." Staying focused and authentic is key. "Don't be anyone else's version of a leader. And never, ever shrink yourself to make someone else comfortable." This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
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    39 Min.