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Market Impact Insights

Market Impact Insights

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 Market Impact Insights provides the latest in business leadership perspectives. Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.All rights reserved Ökonomie
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  • Shining A Light: Cassi Hallam

    Shining A Light: Cassi Hallam
    Jan 12 2026
    Cassi Hallam, CMO at System Pavers, shows how the most dangerous place in marketing is the gap between what your data says and what your customers are actually experiencing. In this episode, Cassi shares how her team had created a beautiful, data-backed product that wasn't selling—until she left her desk, went to trade shows, and truly listened to the questions customers were asking. What she discovered transformed not just that product launch, but her entire approach to marketing leadership. Cassi reveals how to uncover the hidden meaning behind customer questions, why your best team members might need the most attention (not the least), and how to build what she calls "self-policing cultures" where A players elevate everyone around them. From her earliest days in a contact center to leading marketing for a category-defining home improvement brand, Cassi developed the wisdom to uncover superpowers, recognize the importance of intentional self-reflection, and to understand exceptional marketing leadership starts from within.
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    36 Min.
  • Building A Healthy Innovation Culture: Elizabeth Bieniek

    Building A Healthy Innovation Culture: Elizabeth Bieniek
    Jan 5 2026
    Technology Leadership and Strategic Advisor Elizabeth Bieniek shares how devaluing the unique talents that come naturally to you is the biggest self-sabotage to building a healthy culture where innovation thrives. Having successfully scaled the operations of multi-billion dollar businesses at Cisco, she knows that creating a space as a leader where your teams are excited to work in is the foundation. "Show up to work the way you wish everybody else showed up. If you are creating the environment that you want to work in, then that' creating an environment that other people want to work in." If like her you are more of a natural introvert, have the courage to raise your voice to be heard. "Nobody can hear the thoughts in your head." You can perfect an idea internally forever, but if you never voice it, you are robbing your teams of the collaboration and innovations that could spark from it.
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    34 Min.
  • Creating B2B Brand Connection: Shawn Perritt

    Creating B2B Brand Connection: Shawn Perritt
    Dec 16 2025
    Acquia VP Brand Strategy & Creative Shawn Perritt shows how B2B brands can die a slow death when you are constantly playing it safe. It's risky being boring, and smart leaders are always working on improving their creative fitness and not falling into a "martech trap" of the illusion of only short term attribution metrics. Embrace AI and remember the human factor is as impactful as ever. "AI can absolutely build on what exists, but you still need people to imagine what doesn't." The bottom line is playing the long game with your brand strategy. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
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    34 Min.
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