In this episode of the Magic Hour Podcast, I sit down with Alicia Mccarvell, a content creator and entrepreneur who has a gift for making people laugh while saying the thing that hits straight to the heart. Alicia uses humour to tackle conversations around body image, worth, and self-love. Sharing everything from workout routines and dance videos to updates on her relationship with her husband, Alicia hopes to relate, inspire laughter, and break down barriers.

I hope this conversation reminds you that you do not have to shrink to be worthy, you do not have to perform to be loved, and you do not have to wait until you feel perfectly confident to start taking up space.

🎧 TLDR, here's the cliff notes of this episode. We talk about:

⚡ Building an online personal brand without losing yourself

⚡ The moment Alicia realized her content was making people feel seen

⚡ Rewriting wellness so it is not about shrinking, fixing, or punishing yourself

⚡ Why Alicia uses the word 'movement' instead of 'exercise'

⚡ Healing her relationship with supplements, fitness, food, and body image

⚡ Becoming part-owner of Cira Nutrition and building a more inclusive wellness brand

⚡ What makes Cira Nutrition feel different in the hydration and supplement space

⚡ What authentic brand partnerships actually look like behind the scenes

⚡ Protecting audience trust and refusing to “post and ghost”

⚡ Alicia’s content pillars and house metaphor for building boundaries online

⚡ Confidence, worth, and why neither should be rooted in how your body looks

⚡ The power of sharing your story and remembering that you are only alone until you tell someone

This one is for anyone who has ever felt like wellness was not made for them. For anyone who has been told that confidence comes after becoming smaller, quieter, more polished, or easier to understand. For anyone trying to build something beautiful online without losing themselves in the process.

📖 Read the full show notes at unicornmarketingco.ca/podcast

📝 This episode is sponsored by Flodesk. The beautiful, easy-to-use email marketing platform I swear by. Get a free month of Flodesk here: https://flodesk.com/c/UNICORNMARKETING

💌 This episode is also sponsored by Showit, my favourite website platform for total creative freedom, zero-code customization, and beautiful WordPress-powered blogging. Try it free for your first month here: https://showit.com/referral/?referralCode=unicornmarketing

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

This special episode of Magic Hour Podcast takes us to the floor of Web Summit 2026 for a collection of candid, on-the-ground conversations about marketing, new media, and the creator economy.

I asked founders to ride the escalator with me and answer one question about their industry in under one minute, just as long as it takes to reach the bottom. Through these quick, on-the-spot interviews, we explore what’s changing right now. How people are earning attention, building community, telling stories, partnering with brands, and navigating platforms (and AI) in real time.

Part recap, part trend report, part love letter to the builders in the room, this episode highlights the voices and ideas shaping where marketing and media are headed next.

Featured guests include:

• Victoria Cowan, Founder of Wordplay Creative
• Nina Bader, Manager of Water at Foresight Canada
• Emily Cooper, Founder of Emily Cooper Photography
• Jenn Wint, Founder of Wint Communications
• Ida Cummings, Founder of Wonderful Ida
• Karolina Wudniak, Founder and Book Designer of Paper Wing Studio
• Kataneh Sherkat, Co-Founder of Bridge Strategies
• Caroline Wakefield, Founder of Soul Strong Communications
• Morgan McGuire, Founder of Solara Creative
• Glynis Tao, Founder of Chase Your Dreams Consulting
• Hope Mikal, Founder of Unicorn Marketing Co and Creator of Magic Hour Podcast

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

This special episode of Magic Hour Podcast takes us to the floor of Vancouver Startup Week for a collection of candid conversations with women in tech, entrepreneurship, and innovation.

Through short, on-the-spot interviews, we explore what it means to build a business in real time. The moments of momentum, the barriers that still exist, the lessons learned from founders and speakers, and the future women in tech are actively creating. Part recap, part reflection, part love letter to the builders in the room, this episode highlights the voices, perspectives, and ideas shaping Vancouver’s startup community.

Featured guests include:

• Laura Fortey, Flow State Founder
• Kristin Zerbin, Hoochie Booch Kombucha
• Priya Tronsgaurd, Edify Learning Spaces
• Mikayla Stewart, Atono, ColdStart, and Athena Collective
• Kim Jacob, Arvorei Communications Group
• Chaandani Khan, Return to Life
• Lindsay Johnson, The Radical Connector
• Ashley Armstrong, Success Monster
• Lorraine Wong, Wake Collective and Cue North
• Stephanie Chan, My Care Base
• Danielle Ryan, Video Content Creator and Creative Strategist

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.