Loyalty Leaders Podcast Titelbild

Loyalty Leaders Podcast

Loyalty Leaders Podcast

Von: Tommy Danielsen
Jetzt kostenlos hören, ohne Abo

Loyalty is a journey, not a destination. Wherever you are on this path you will certainly benefit from listening to this highly collaborative podcast. Hear the brightest minds in loyalty host fellow industry experts, share experiences and challenges, and best of all get practical insights.2023 Marketing & Vertrieb Ökonomie
  • Future Value, Micro-Rewards and the Next Loyalty Mindset | Promotions, Gamification, and the Missing Middle of Loyalty
    May 27 2026

    Roger Williams speaks with Lucy Matchett, Associate Partner at OC&C Strategy Consultants, ahead of Loyalty Summit London. They discuss what travel loyalty can learn from gaming, fast fashion and other highly competitive consumer categories, including how brands can move beyond rewarding past transactions and start identifying future customer value, using smaller in-journey rewards, reciprocal engagement and community-building to create more relevant loyalty experiences.

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    Phil Rubin caught up with Hector Pages of Brand Movers at Loyalty Summit CXM in Chicago about why loyalty and promotions should not be treated as separate disciplines. They discuss how CPG brands can use gamification, receipt validation, instant wins, rebates, social challenges, referrals, retail media, and zero-party data to create more engaging loyalty experiences without defaulting to static points-and-discount mechanics.

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    33 Min.
  • Loyalty Data, Spatial AI and the Next Frontier | The Loyalty Advantage in Retail Media
    May 19 2026

    Simon Tavernier speaks with Christian von den Brincken of Ströer at the Loyalty & Retail Media Summit in Berlin about the intersection of loyalty, retail media, out-of-home advertising and data-driven attribution. The discussion explores how aggregated location data, loyalty data, digital out-of-home screens and emerging "spatial AI" can help brands better understand real-world customer journeys while respecting privacy.
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    Recorded at the inaugural Loyalty and Retail Media Summit in Berlin, this session explores the growing intersection between loyalty, retail media and commerce media. Maurits Priem of Ahold Delhaize discusses how retail media can be both an incremental revenue stream and a growth driver, but only if retailers compete as real media platforms rather than forcing spend through trade relationships.

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    53 Min.
  • Driving Loyalty in Car Sharing: How Free2Move Rewards the Right Behavior | Retail Media, AI, and the Next Phase of Loyalty
    May 12 2026

    Tom Peace speaks with Carsten Anhalt of Free2Move about how loyalty works in a free-floating car sharing business, where the competition is not just rental cars, but taxis, public transport and private car ownership.
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    Tom Peace speaks with Jan-Pieter Lips, President Europe at Capillary Technologies, about the convergence of loyalty and retail media, why customer permission and trust sit underneath any successful monetization strategy, and how AI can help loyalty teams scale relevance without losing sight of the customer.

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    45 Min.
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