This episode builds a 75 Hard framework for business. It is about discipline, consistency, and momentum instead of motivation and hacks. If you care about business, entrepreneurship, ecommerce, or building real mental toughness, this conversation is for you.

Business 75 Hard rules:

1. Daily ask — One direct revenue ask every day

2. Daily content — Post one piece of content every day on one channel

3. Stimulus free time — Intentional thinking time with no inputs

4. Track one KPI manually — On paper, every single day

5. Daily business cleanup — Remove friction and loose ends

6. Daily uncomfortable ask — Reach out to people who can move your business forward

What Business 75 Hard can produce in the 75 days:

75 asks more than most founders do in years

75 content posts that sharpen your thinking

75 uncomfortable asks that force breakthroughs

75 KPIs that remove guesswork

75 cleanups that systemize your business

Sponsor:

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Link to 75 Hard with Andy Frisella Podcast Episode — https://open.spotify.com/episode/1tDHTAgvqC6BVeHL9Fedha?si=5wnErahXTg-YV9nb9e1ccg

Timestamps:

00:25 — What is Andy Frisella's 75 Hard

11:50 — Idea to start Business 75 Hard

16:21 — Daily Ask

20:45 — Daily Content

27:55 — Stimulus-Free Time

35:16 — Track One KPI

41:15 — Daily Business Cleanup

44:53 — Daily Uncomfortable Ask

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New Year’s resolutions fuel a massive business built on optimism, failure, and predictable human behavior.

Ben and Jon walk through the hidden economy behind fitness apps, diet challenges, planners, habit trackers, and self improvement products that surge every January. They explain how platforms already know exactly when users will fail, why that failure is expected, and how it becomes a feature of the business model. Using real data from apps and search trends, they show how predictable drop off turns into recurring revenue year after year.

This is not a motivation episode. It is a business episode about incentives, psychology, and monetization. Once you see how these models work, you will recognize the same mechanics in subscriptions, ecommerce offers, challenges, and seasonal launches everywhere.

Sponsor:

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Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 The economy built on New Year’s optimism

03:50 Why most resolutions fail by day 19

07:35 How apps know exactly when users quit

12:20 Vision boards and packaged motivation

17:10 Shock bracelets and forced habit change

22:40 Dry January and diet challenges explained

28:35 The real business behind self improvement

34:20 How this model applies to ecommerce

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Americans spend a trillion dollars on Christmas. Billions of it goes to one thing: pretending Santa is real. This is the Santa Industrial Complex. And it only exists because every parent in America agreed to tell the exact same lie.

Let's get to 100k subscribers so Ben can be Santa next year!

Sponsor:

The only sponsor is us.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off, and can't imagine why you'd ever want to.

Timestamps:

00:12 — Christmas rant

03:01 — Thanksgiving and Christmas in America compared to Australia

08:12 — The "Santa Industrial Complex"

12:44 — Christmas photos with Santa

18:52 — Digital Santa manipulation

26:26 — Reindeer rentals are real?

34:50 — New business ideas for Christmas?

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