Today's most engaged sports fans want more than tickets and merchandise. They want input. They want to pick the kit, vote on the roster, run the fantasy team, sometimes take over the club. It's called executive fandom. And it's where the next decade of fan engagement is being built. What does this mean for the marketers paying attention?

Guest: Professor Brett Hutchins. Professor of Media and Communications, Monash University. Author and host of the Media Sport Podcast Series.

Host: Brigette McGuire, Monash Business School

© 2026 Monash Business School

Produced by Miniature

Not too long ago, bringing up the issue of climate change with an Australian sporting club would be met with raised eyebrows. Today, fans want their sport leading on the environment. How do sports organisations achieve this?

Meet the co-founder of the Sport Environment Alliance and head of sustainability for the FIFA Women's World Cup 2023, who has been at the centre of that shift.

Guest: Dr Sheila Nguyen. Co-founder, Sport Environment Alliance. Head of Sustainability, FIFA Women's World Cup 2023. Honorary lifetime member, British Association for Sustainability and Sport. AFR 100 Women of Influence.

Host: Brigette McGuire, Monash Business School.

© 2026 Monash Business School

Produced by Miniature

The chair of the A-Leagues spent twenty years in the Australian Senate before he took the job. Now he's brokering deals between club owners, passionate fans, state governments and global investors who all want different things.

What can sport learn from politics? Meet the man bringing the art of political negotiation to Australian football.

Guest: The Honourable Stephen Conroy. Executive Chair, Australian Professional Leagues. Senator 1996–2016 and former Leader of the Senate. Former Minister for Broadband, Communications and the Digital Economy.

Host: Brigette McGuire, Monash Business School.

© 2026 Monash Business School

Produced by Miniature