In this episode, Lauren Blitzer-Wright and Drew Thurlow discuss the significant growth of independent artists in the music industry, highlighting how they have outgrown the market share of major labels like UMG. The conversation delves into the definitions of indie versus major labels, the evolution of artist contracts, and the impact of technology on music distribution. Blitzer emphasizes the importance of understanding the human element in the music business and the need for a more supportive industry structure for artists.

Topics

00:00 Where's Nicole??

00:28 Yea We Got Indie Cred

02:48 Indie? Major? What's the distinction anymore??

06:03 The Evolution of Music Distribution

09:12 The Changing Landscape of Artist Contracts

12:11 The Hills Are Alive With The Sound of Christmas

14:16 Drew + Lauren Get It Right (They're Wrong)

15:26 Drew Sells Out To A Major

18:05 The Human Element in Music Business

19:51 Everyone In Music Has A Side Hustle

21:10 Building a Better Music Industry

Credits

Hosted by Lauren Blitzer-Wright & Drew ThurlowMusic by Drew ThurlowProduced & Directed by Nicole Marinake

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Keywords

independent artists, major labels, music distribution, artist contracts, music industry trends, digital democratization, music revenue, artist leverage, music technology, music marketing

We made it to Season 2! In this episode of the Lone Wolves podcast, hosts Lauren Blitzer-Wright and Drew Thurlow discuss their personal journeys in the music industry, the evolution of music business education, and the impact of technology on the industry. They explore the challenges faced by new graduates entering the job market, the changing landscape of music distribution, and the future of music in relation to AI and emerging technologies. The conversation highlights the importance of adaptability and innovation in navigating the modern music industry.

Topics

00:00 Welcome to the Lone Wolves Podcast SEASON 2

00:10 Drew Gets a New Hoodie

03:39 You Ain't Got No Job, and You Ain't Got No Car

07:37 New York State of Mind

10:32 Lauren Clocks In

16:19 Drew's First Job? Burger King (for real)

20:40 Someone...Please Pay Me!!

Credits

Hosted by Lauren Blitzer-Wright & Drew Thurlow

Music by Drew Thurlow

Produced & Directed by Nicole Marinake

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Keywords

music industry, education, career paths, technology, AI, job market, music business, streaming, digital music, innovation

In this episode of the Lone Wolves Podcast, hosts Drew Thurlow and Lauren Blitzer-Wright discuss under-reported stories in the music industry, focusing on the significant shift towards catalog acquisitions by major labels, the implications of direct deals for mechanical rights, and the importance of building community in a fragmented industry. They explore how these changes affect talent development, the role of independent artists, and the future of music business structures.

Topics

00:00 The Shift in the Music Industry

00:48 Major Labels, Minor Artists

07:32 MLC, U Feel Me?

11:45 The Student Becomes the Teacher

Credits

Hosted by Lauren Blitzer-Wright & Drew Thurlow

Music by Drew Thurlow

Produced & Directed by Nicole Marinake

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Keywords

music industry, acquisitions, mechanical rights, community, talent development, major labels, independent artists, AI in music, music business trends

In this conversation, Drew Thurlow and Lauren Blitzer-Wright discuss the intersection of AI and the music industry, exploring its implications for artists, the legal landscape, and consumer perceptions. Drew shares his journey through the music industry, highlighting the evolution of technology and its impact on creativity. The discussion also addresses the legal challenges surrounding AI-generated content and the future of music creation in an AI-driven world.

Topics

00:00 Drew is a Nerd

05:46 What Do We Talk About, When We Talk About AI?

07:21 We Should All Sue Each Other

12:34 Drop the (Velvet) Hammer

16:19 Our AI Slop Era

Credits

Hosted by Lauren Blitzer-Wright & Drew Thurlow

Music by Drew Thurlow

Produced & Directed by Nicole Marinake

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Keywords

AI, music industry, technology, artists, copyright, legal implications, consumer perception, future of music

In this episode, Drew Thurlow and Lauren Blitzer-Wright discuss the evolving landscape of music tech startups, focusing on investment opportunities, the role of AI in music creation and marketing, challenges in metadata and rights management, and the future of AI in music production. They explore how these advancements are reshaping the industry and the importance of maintaining a balance between technology and human creativity.

Topics

00:00 Does Drew have some news? (Spoiler: Yes)

03:21 Let's Have Fun and Trace the Value Chain with AI!

06:20 AI, Slop, and You

09:14 Don't Let the Agents Run Amok

12:56 Hey AI: Pay Me

15:15 Navigating the Evolving Music Industry Landscape

18:07 Be Nice to Founders. It's Hard.

Credits

Hosted by Lauren Blitzer-Wright & Drew Thurlow

Music by Drew Thurlow

Produced & Directed by Nicole Marinake

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Keywords

music tech, startups, AI, investment, music industry, rights management, metadata, music production, creator tools, marketing

Be sure to check out Part 1 of this episode here:

⁠https://open.spotify.com/episode/0ucwuabf80ZoH9pXx6NqlB?si=Lne4_bCeTjKEaZqn46i26Q⁠

In part two of this episode, Nick Venti from Tiger AI joins Drew Thurlow to discuss the intersection of music and gaming, focusing on the innovative use of adaptive music technology to enhance user experience in gaming. The discussion covers the challenges of music licensing, the evolution of music in gaming, and the future potential for integrating music more seamlessly into gaming experiences. The conversation highlights the need for better collaboration between the music and gaming industries to create more engaging audio experiences for players.

Topics

00:00 Why is Gaming Music SO BAD?

06:07 The Evolution of Music in Gaming

09:09 Innovative Features of Tiger AI's Platform

11:12 The Future of Music and Gaming Integration

13:36 Conclusion and Future Prospects

Credits

Hosted by Lauren Blitzer-Wright & Drew Thurlow

Music by Drew Thurlow

Produced & Directed by Nicole Marinake

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Keywords

Tiger AI, gaming music, adaptive music, music licensing, audio technology, gaming industry, music integration, user experience, music rights, gaming platforms

In part one of this episode, Colin Yost joins Lauren Blitzer-Wright to discuss the intersection of music and gaming, highlighting the evolution of music integration in gaming platforms like Roblox and Fortnite. He addresses the challenges of music licensing, the innovative strategies being employed to enhance music experiences in games, and the future potential for collaboration between the music and gaming industries.

Topics

00:00 We're a Three Trick Pony

02:00 Shame on you, Roblox

03:52 New Chapter

14:41 Colin Yost Joins the Podcast

Credits

Hosted by Lauren Blitzer-Wright & Drew Thurlow

Music by Drew Thurlow

Produced & Directed by Nicole Marinake

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Keywords

music, gaming, licensing, Roblox, Spotify, EA, Fortnite, K-pop, virtual concerts, music integration

In this episode, hosts Lauren Blitzer-Wright and Drew Thurlow discuss the legal action against Crumbl Cookies for unlicensed music usage and talk with Faris Bseiso from Cipher about the evolving landscape of music licensing, particularly in the context of social media. The conversation explores the challenges brands face in properly licensing music for their content, the impact of viral moments on music usage, and the need for a more efficient system to clear music rights.

Topics

00:00 Streaming is slowing & Lauren is hungry

01:37 Music use on socials

05:43 The Gray Area of Music Licensing

08:18 Challenges in Music Clearance for Brands

09:55 Introduction to Cypher and Faris Bseiso

15:27 Navigating Viral Moments in Music

18:34 Future Focus: Bridging Brands and Music Rights Holders

Credits

Hosted by Lauren Blitzer-Wright & Drew Thurlow

Guest Faris Bseiso from Cipher

Music by Drew Thurlow

Produced & Directed by Nicole Marinake

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Keywords

Crumbl Cookies, music licensing, social media, Cipher, brand partnerships, music industry, TikTok, Instagram, viral moments, copyright, sync licensing, lawsuit