In this episode of the Lawyer Mastermind Podcast, Casey, Rob, Leann, and Steve break down the “Six-Month Scaries” in SEO. Learn why law firms often don’t see results in the first six months, how to spot red flags, track progress, and build a strategy that delivers long-term value.

Casey Meraz is the Founder and CEO of Juris Digital, where he leads law firm growth through strategic SEO, content marketing, and digital innovation. With over 15 years of experience in legal marketing, Casey has helped firms nationwide build high-performing online presences that generate real, trackable ROI. He began his career leading marketing for The Reeves Law Group before launching his own agency, which evolved into Juris Digital. A published author, national speaker, and host of the Lawyer Mastermind Podcast, Casey is known for combining data-driven strategies with a client-first approach that delivers lasting results.

Leann Pickard is the Chief Operations Officer at Juris Digital, where she leads with innovation, strategy, and a passion for helping law firms grow. With a background in SEO, PPC, and business operations, she has played a key role in scaling legal marketing strategies that drive real results. Leann’s expertise lies in blending cutting-edge digital marketing techniques with a client-first approach, ensuring law firms stay ahead in a competitive landscape.

Rob Claybon, Director of Strategy at Juris Digital, blends a data-driven mindset with hands-on marketing expertise to help law firms grow smarter. With a background in banking and a career built on full-spectrum digital marketing—from SEO and PPC to email and web development—Rob specializes in aligning business goals with strategic marketing decisions. His technical skill set and passion for analytics empower firms to compete effectively in competitive markets and sign the cases they want most.

Steve King, Director of Existing Growth at Juris Digital, brings years of experience in legal SEO and content marketing. With a background in copywriting and digital strategy, he specializes in helping law firms increase visibility, generate leads, and sign more cases. His expertise in sustainable marketing strategies ensures that firms can adapt to ever-changing search trends.

Links:
https://www.linkedin.com/in/caseymeraz

https://www.linkedin.com/in/leannpickard/

https://www.linkedin.com/in/rob-claybon-8169262b/

https://www.linkedin.com/in/stephenking1982/

Chapters:

00:00 – Intro: What Are the “Six-Month Scaries” in SEO?

01:12 – Why Six Months Isn’t Enough in Competitive Markets

02:58 – Speeding Up SEO: Can You Really Fast-Track Results?

04:43 – The Power of Being Reactionary with Google

06:35 – Focused vs. Broad SEO Strategies: What Works Best?

09:41 – Strategy in Action: Finding What Hits & Doubling Down

11:32 – Tracking Progress: Tools to See If SEO Is Working

14:00 – Google Search Console Explained for Law Firms

17:02 – How to Tell If Your SEO Team Is Actually Doing the Work

20:18 – The Importance of Communication & Transparency

23:15 – SEO Red Flags: What to Watch for at the Six-Month Mark

26:30 – The Real Cost of Cheap Links & Shady Strategies

28:50 – Building Brand with PR & Authority Links in 2025

30:25 – Avoiding the “Scaries” with Consistent Engagement

33:10 – Trust, Strategy & Aligning on Signed Case Goals

36:00 – Final Thoughts: Building a Relationship That Drives Results

#LawFirmSEO #SEOForLawyers #DigitalMarketingForAttorneys

Ranking #1 on Google isn’t enough anymore. In this Lawyer Mastermind Podcast episode, Casey, Rob, Leann, and Steve dive into how personal injury firms can drive real growth through brand strategy, community engagement, PPC, LSAs, and smart SEO. It’s all about strategy, intent, and connecting with real people. The team also explores content quality, zero-click searches, accident blogging, and why consistency beats chasing trends.

💡 Watch now to move beyond rankings and build real marketing momentum!

Chapters:

00:00 – Intro: Why Ranking #1 Isn’t Enough in 2025

00:39 – Rob’s Take: Full-Page Visibility Beats Just Ranking First

01:42 – Diversifying Strategies: SEO, PPC, LSAs & Google Maps

02:29 – Strategy Over Rankings: How to Really Win in PI Marketing

03:58 – Real Estate on SERPs: The Importance of Visibility

04:29 – Keyword Strategy: Going Beyond “Car Accident Lawyer”

05:30 – Budget-Based Targeting: Long-Tail vs. Competitive Terms

07:13 – Branding & PPC: Protecting and Growing Local Presence

08:45 – Zero-Click Searches & the Rise of AI Overviews

11:00 – Informational vs. Transactional Content Explained

13:06 – Content Audit: Focus on What Converts, Not Just Traffic

14:00 – Accident Blogging: High-Intent, Sensitive Strategy

17:15 – Emotional Connection: Content That Converts, Not Just Ranks

19:43 – StoryBrand Marketing: Messaging That Resonates

21:27 – Humanizing Marketing: Authenticity Over AI Automation

23:07 – Final Takeaways: ROI, Quality Leads & Better Content

26:45 – Key Advice: Stick With Strategy, Avoid the Shiny Object Trap

27:20 – Action Items: What to Do If Your Firm Is Plateauing

30:51 – Share Your Wins: Using Client Success Stories in Marketing

#PersonalInjuryMarketing #LawFirmSEO #LegalMarketing #SEO #PPC #GoogleRanking

In this episode of the Lawyer Mastermind Podcast, Casey Meraz sits down with law firm SEO expert Steve King to unpack why personal injury SEO is so competitive—and how to win in 2025. From ranking myths to intake systems and multi-channel strategies, this episode is packed with real-world advice to help law firms grow smarter and sign more cases.

Steve King, Director of Existing Growth at Juris Digital, brings years of experience in legal SEO and content marketing. With a background in copywriting and digital strategy, he specializes in helping law firms increase visibility, generate leads, and sign more cases. His expertise in sustainable marketing strategies ensures that firms can adapt to ever-changing search trends.

Links:
https://www.linkedin.com/in/stephenking1982/

👉 Like & subscribe for more digital marketing insights!

⏱ Chapters

00:00 – Intro: The Fierce Competition in PI SEO
Why personal injury is the most competitive SEO space in legal.

01:37 – Ranking Gains That Drive Real Results
How minor ranking jumps (like #5 to #3) impact lead volume.

04:08 – The Ranking Myth & Local SEO Challenges
Why focusing only on rankings can lead firms astray.

06:59 – What Metrics Matter More Than Rankings
Why tracking leads and ROI beats obsessing over keywords.

08:16 – Is Your SEO Agency Actually Performing?
How to evaluate your agency based on real case outcomes.

10:04 – Attribution & ROI Tracking in 2025
How firms can track calls, chats, and case value to calculate ROI.

13:38 – Speed to Lead: Your Silent Case Killer
Why fast response and smart intake processes close more leads.

17:34 – Broken Intake = Broken ROI
Red flags that show intake, not marketing, may be the problem.

19:06 – Casting Too Wide a Net Hurts Your Team
Why niching down can reduce intake friction and improve results.

22:21 – Legal Automation & Intake Tech Trends
Could AI intake agents be the future of personal injury marketing?

24:27 – Avoiding the “One-Basket” SEO Strategy
Why multi-channel marketing is critical for growth.

27:07 – Smart Diversification: Where to Invest
How to test new marketing channels without wasting budget.

28:41 – Local SEO & Reviews Still Matter
Tips for building trust through reviews and community impact.

30:38 – Final Thoughts: You Can Still Compete
Why smaller firms can win—and how to start now.