Eric Jorgenson wrote The Book of Elon, built entirely from Elon Musk’s own words. Allison asks the question everyone argues about: is Elon the greatest entrepreneur who ever lived? Eric thinks so, with an asterisk. They get into risk, speed, fear, the “boss from hell” question, and why Eric believes 99.9% of organizations err on the side of too slow or too soft. They also cover Elon’s politics and critics, what people get wrong about him, and why Eric gives the book away for free.

Key takeaways

• Eric’s biggest surprise was how much risk Elon takes. Elon rarely covers his downside and usually swings for the fences.
• Eric reframes the “boss from hell” label as empathy at the level of the mission, not the individual.
• Elon treats time as the one true currency. Moving a milestone up compounds for years.
• Elon reads military history and biographies, not business books. Eric says he operates like a field general.
• On fear, Elon says he feels it. He does it anyway if the mission is important enough.
• Eric says the odds of Tesla and SpaceX succeeding were each under 10%. Together that’s about 1%, and Elon put in everything he had to save both.
• Elon attacks the biggest problem first. He meets on it daily and cancels the meeting once it’s solved.
• Go to the problem in person. Eric calls it “much easier to ignore somebody on the phone than in person.”
• Politics has made Elon a lightning rod. Eric says it’s hard to find solid factual ground to stand on and invites people to look past the headline level.

Quotes

• “If the mission is important enough, you feel the fear and you do it anyway.” (Eric, quoting Elon)
• “SpaceX specializes in turning the impossible into the merely late.” (Eric, quoting Elon)
• “It’s empathy at the level of the mission or the organization, not empathy at the level of the individual.” (Eric)
• “I’m grateful to live in America through the age of Elon.” (Eric)

Mentioned in this episode

• The Book of Elon by Eric Jorgenson: free digital copy at https://elonmuskbook.org
• Eric’s site and podcast: ejorgenson.com

Connect: Eric on X at @ericjorgenson.

Allison’s free call: https://www.allisonhare.com/freecall

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
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• Feedback and Contact:: allison@allisonhare.com

Political midterms are fun, aren't they? You can’t escape the TV ads that dominate your favorite streaming shows on Hulu and Max. Your FB looks like your old high school buddies are in a keyboard war with each other. And your nervous system is 100% fried eggs. I mean, do these ads work? What is it like to work in politics when the entire world seems to be on fire and shouting for attention from every angle?

Michelle Coyle told me those ads are the single most effective tool a campaign has. Michelle runs the Political Business Institute, coaching the consultants who build the campaigns flooding your feed right now, and she's spent years inside both parties. We get into why negative ads actually move votes, how influencer marketing became a bigger campaign weapon than a TV ad buy, why corporate money in politics is messier than either side wants to admit, and how an AI can legally put words in a candidate's mouth they never said in a tone they never used. Seven weeks out from the midterms, send this to your group chat.

Notable timestamps:
02:44 Meet Michelle Coyle
05:58 Why negative ads work, and why the industry calls them "contrast"
07:07 Where campaign ad money is actually moving
09:47 What a political consultant does, and who hires Michelle
11:06 Seven weeks to Election Day, then everything stops cold
21:37 The loudest people online don't represent how people actually vote
23:11 Is Elon Musk buying the midterms
26:33 Never discount a pissed off populace
39:57 AI can legally put words in a candidate's mouth
45:12 What Republicans really say about Trump behind closed doors

Links and resources:

Website: www.politicalbusinessinstitute.com

Instagram: https://instagram.com/michelletoscale

Delusional! podcast | YouTube

Delusional! Movement community: https://www.facebook.com/share/g/1dbLBtVS39/?mibextid=wwXIfr

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
• Sign up for the free weekly email
• AllisonHare.com
• Follow me on Instagram, LinkedIn, Facebook, and YouTube.
• DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording today
• Reb3l Dance Fitness - Try it at home! Free month with this link.
• Feedback and Contact:: allison@allisonhare.com

Mica Miller told her friends that if she died by suicide, it wasn't her. It was JP. Netflix gave Death of the Pastor's Wife three episodes, and my repeat guest Jennie Gage watched her own marriage play out on screen. She spent 24 years as the wife of a Mormon church leader, survived her own suicide attempt, and has a theory about what really happened to Mica. This one is harrowing. Trigger warnings on this one: suicide, abuse, and religious coercion. If you're struggling, call or text 988 (US).

Notable timestamps

• 00:00 "He makes JP Miller look kind of mild"
• 03:44 Born Mormon in 1974: the wifey immersion program
• 11:27 "Why can't she just be Mica?"
• 13:05 Trained to be a pet, and the second earring
• 17:54 "He picked me"
• 23:22 Spiritual warfare: when abuse gets blamed on Satan
• 27:47 Trauma bonded to Jesus
• 35:19 The timeline of Mica's final day
• 39:37 Was it suicide? "Yes and no"
• 54:43 What Jennie would have said to Mica

Rather watch this on YouTube? https://youtu.be/rhndF2WJkps

Jennie Gage:

• YouTube: https://www.youtube.com/@lifetaketwo7662
• Substack: https://lifetaketwo.substack.com
• Jennie's first Culture Changers episode: https://youtu.be/y7Hz_ui5Kx0

Allison

• Free 90-Second Podcast Audit: https://allisonhare.com/pod90
• Free Podcast Clarity Call: https://allisonhare.com/freecall
• Instagram: https://instagram.com/allison__hare
• LinkedIn: https://linkedin.com/in/allisonhare

Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

• Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!
• Sign up for the free weekly email
• AllisonHare.com
• Follow me on Instagram, LinkedIn, Facebook, and YouTube.
• DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording today
• Reb3l Dance Fitness - Try it at home! Free month with this link.
• Feedback and Contact:: allison@allisonhare.com