How should contractors think about SEO in the era of AI?

In this episode, Cory Peterson sits down with SEO and growth advisor, Kevin Indig to break down how LLM tools like ChatGPT and Claude are changing search, customer discovery, and decision-making for contractors and facility managers.

The conversation explores how showing up in Google and AI results now depends on context, content, and trust.

Topics we cover:

0:00 – Meet Kevin Indig

02:45 – Why should contractors and facility managers care about SEO?

10:14 – How do Google, ChatGPT, and Claude influence buying decisions today?

13:02 – Is SEO really worth it for local and regional contractors?

22:17 – How do AI tools like ChatGPT and Claude decide which contractors to recommend?

33:42 – Is it too late to start SEO and AI-driven search strategies?

36:31 – Should contractors hire an agency, a freelancer, or build SEO in-house?

46:39 – Can SEO experimentation actually work for growing and enterprise companies?

Links from the show:

🔗 Growth Memo Newsletter https://www.growth-memo.com

🔗 Connect with Kevin Indig on LinkedInhttps://www.linkedin.com/in/kevinindig/

🎥 WATCH - The Power of AI on the Construction Industry:

https://www.youtube.com/watch?v=8wFd_RiYSps&list=PL6UXdr3IVMfTXnQm0f2jgZrrpfYDWHgCn&index=2

What does it take to transform a blank space into a premier indoor pickleball facility?

In this #podcast episode, Cory Peterson sits down with Bob Saraf of ELEVEN0 Pickleball to share how his team turned a former retail space at Patriot Place in Foxborough, Massachusetts, into a nine-court indoor destination.

They dive into ELEVEN0’s entertainment-first vision, the community-driven approach behind the club, and the essential pickleball court lighting decisions, including black ceilings, fixture placement, glare control, lighting controls, and glow-in-the-dark play that helped light up pickleball the right way.

Bob also highlights the behind-the-scenes challenges, from tight timelines and vendor selection to meeting project timelines..

Topics we cover:

0:00 – ELEVEN0 Pickleball Intro

2:01 – The vision behind the entertainment-driven pickleball facility at Patriot Place

6:14 – Designing the ideal pickleball lighting layout and selecting the right fixtures

11:49 – Premium design elements: lighting, fencing, turf walls, glass entry, and aesthetics

17:31 – Programming for all skill levels and building a community-first club

22:38 – Grand opening details, hours, and what players can expect

Links from the show:

🔗 ELEVEN0 Pickleballhttps://www.eleveno.com/

Follow Bob Saraf: https://www.linkedin.com/in/bob-saraf-2a96848a/

💡 Pickleball Court Lighting by LED Lighting Supply:

https://www.ledlightingsupply.com/led-sports-lighting/led-pickleball-court-lights

📩 Request a Free Pickleball Court Lighting Plan:

https://www.ledlightingsupply.com/photometric-plan/sports-lighting-design

🔧 Learn More About Indoor LED Sports Lighting:

https://www.ledlightingsupply.com/led-sports-lighting

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In this #podcast episode of The Project Advantage Podcast, Cory Peterson, VP of Marketing & Sales Ops at LED Lighting Supply, sits down with Melissa Dixon, Senior Product Manager at Trimble®, to discuss how construction companies are modernizing through technology.

Melissa and Cory explain how moving to a digitized workflow with digital platforms help contractors, distributors, and manufacturers work together more efficiently. By providing clearer visibility and real-time product specifications, the data integrity of digital procurement helps to reduce manual errors, improve communication, and help teams stay ahead with the ability spot trends quickly.

They also dive into the growing role of AI for contractors, showing how automation and real-time data make day-to-day operations faster and more accurate.

Topics we cover:

00:00 Welcome and introduction to Trimble

01:40 When it makes sense for contractors to digitize

03:59 How manual workflows increase cost and risk

05:42 How Trimble’s digital platform solves data gaps

08:05 Managing material pricing and tariff surcharges

13:18 Using digital tools to control tariffs and construction costs

20:49 The evolving role of AI for contractors

26:27 Modular tools for sustainable contractor business growth

33:44 The measurable ROI from digital transformation

36:19 Where to learn more about Trimble’s construction solutions

Links from the show:

🌐 Trimble®: https://www.trimble.com/en

🎥 WATCH - How Distributors SAVE Time & WIN More Bids With AI-Powered Software | LED Lighting Supply: https://www.youtube.com/watch?v=5Qc71gcr2VI&list=PL6UXdr3IVMfTXnQm0f2jgZrrpfYDWHgCn&index=2

📩 Request a FREE Lighting or Fan Plan: https://www.ledlightingsupply.com/photometric-plan

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