How should contractors think about SEO in the era of AI?

In this episode, Cory Peterson sits down with SEO and growth advisor, Kevin Indig to break down how LLM tools like ChatGPT and Claude are changing search, customer discovery, and decision-making for contractors and facility managers.

The conversation explores how showing up in Google and AI results now depends on context, content, and trust.

Topics we cover:

0:00 – Meet Kevin Indig

02:45 – Why should contractors and facility managers care about SEO?

10:14 – How do Google, ChatGPT, and Claude influence buying decisions today?

13:02 – Is SEO really worth it for local and regional contractors?

22:17 – How do AI tools like ChatGPT and Claude decide which contractors to recommend?

33:42 – Is it too late to start SEO and AI-driven search strategies?

36:31 – Should contractors hire an agency, a freelancer, or build SEO in-house?

46:39 – Can SEO experimentation actually work for growing and enterprise companies?

Links from the show:

🔗 Growth Memo Newsletter https://www.growth-memo.com

🔗 Connect with Kevin Indig on LinkedInhttps://www.linkedin.com/in/kevinindig/

🎥 WATCH - The Power of AI on the Construction Industry:

https://www.youtube.com/watch?v=8wFd_RiYSps&list=PL6UXdr3IVMfTXnQm0f2jgZrrpfYDWHgCn&index=2