Is build-to-rent becoming one of the most powerful wealth-building strategies in US real estate?

This week, we revisit the conversation with Jim Sheils of Southern Impression Homes to answer that question. Jim has been investing in real estate for over 25 years and now builds rental portfolios in Florida's high-growth markets for individual investors and institutional buyers.

We explore the growing potential of the BTR niche and why infill lots in established neighborhoods offer greater long-term durability than traditional fixer-uppers.

We also discuss common property management challenges, how Jim’s company survived the pandemic without bank financing, and the benefits of vertically integrated operations.

Let's dive in!

Key Takeaways:

• 00:00 Intro
• 01:07 Jim’s journey into real estate investing
• 03:06 From rehabs to build-to-rent
• 06:41 How his build-to-rent model works
• 10:49 Florida rent growth before and after pandemic
• 16:55 Supply constraints and bank lending pressure
• 20:50 Five high-performance habits
• 23:00 Jim’s vertical integration strategy

Additional resources:

➡️ ‘Passive Income Playbook’ by Jim & Jamie Sheils: https://jjplaybook.com/

➡️ Visit https://reedgoossens.com/ and:

• Invest passively in multifamily real estate

• Get FREE access to my 100% Passive Real Estate Investment Masterclass

• Take a look at my portfolio

• Get FREE multifamily real estate resources

➡️ Follow me on social media:

• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/

• Instagram: https://www.instagram.com/reedgoossens/

• Facebook: https://www.facebook.com/reed.goossens/

➡️ Subscribe to my podcast:

• YouTube: @ReedGoossensREI

• Apple: https://apple.co/44MiDN7

• Spotify: https://spoti.fi/45fVIcR

• Stitcher: https://bit.ly/3OHHJqJ

• Soundcloud: https://soundcloud.com/investing-in-the-us

Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!

Follow so you never miss an episode!

What does it really take to stay successful as a real estate investor over multiple market cycles?

In this episode, host John Casmon sits down with Reed Goossens, founder of RSN Property Group, to unpack how his investing philosophy has evolved over the last decade, and why long-term winners focus less on timing the market and more on consistently placing capital with discipline.

Reed shares hard-earned lessons from operating through rising rates, flat rents, and increasing expenses, and explains why today’s investors must think beyond “passive” multifamily investing. From underwriting realities and operational pressure to building complementary business verticals for sustainable cash flow, this conversation offers a grounded look at what it takes to survive, and win, when the easy years are gone.

Whether you’re an active operator or a serious passive investor, this episode will help you think more clearly about risk, cycles, and long-term portfolio resilience.

Key Takeaways:

• Intro (00:00)
• Understanding Market Cycles (05:14)
• Why Multifamily Isn’t Passive Anymore (14:10)
• Underwriting Reality Check (26:35)
• Building an Investing Ecosystem (37:00)
• Staying Active While Others Wait (45:49)

Additional resources:

➡️ Visit https://reedgoossens.com/ and:

• Invest passively in multifamily real estate

• Get FREE access to my 100% Passive Real Estate Investment Masterclass

• Take a look at my portfolio

• Get FREE multifamily real estate resources

➡️ Follow me on social media:

• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/

• Instagram: https://www.instagram.com/reedgoossens/

• Facebook: https://www.facebook.com/reed.goossens/

➡️ Subscribe to my podcast:

• YouTube: @ReedGoossensREI

• Apple: https://apple.co/44MiDN7

• Spotify: https://spoti.fi/45fVIcR

• Stitcher: https://bit.ly/3OHHJqJ

• Soundcloud: https://soundcloud.com/investing-in-the-us

—

Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!

Follow so you never miss an episode!

Is the multifamily market finally entering a new growth cycle after one of the most volatile economic periods in modern history?

Distress is emerging, capital is loosening, and early signs of recovery are beginning to show. With this in mind, we invite you to our FREE State of the Market Q4 2025 webinar with the RSN team, where we break down where the market stands today, how we got here, and what the coming months could mean for multifamily investors.

Join us as we discuss supply and rent trends, evolving debt and capital markets, and how we are positioning to capitalize on today’s opportunities.

Tune in!

Key Takeaways:

• 00:00 Intro
• 05:18 How did our market predictions hold up?
• 11:37 Evolving distress landscape and supply impact
• 17:14 Rent growth and vacancy trends
• 22:04 Capital markets and institutional investments
• 31:35 Institutional groups are moving into the retail investor space
• 33:23 Our strategy and investment opportunities
• 37:20 Q&A session
• 56:44 Outro

Additional resources:

➡️ Visit https://reedgoossens.com/ and:

• Invest passively in multifamily real estate

• Get FREE access to my 100% Passive Real Estate Investment Masterclass

• Take a look at my portfolio

• Get FREE multifamily real estate resources

➡️ Follow me on social media:

• LinkedIn: https://www.linkedin.com/in/reed-goossens-b2a6a933/

• Instagram: https://www.instagram.com/reedgoossens/

• Facebook: https://www.facebook.com/reed.goossens/

➡️ Subscribe to my podcast:

• YouTube: @ReedGoossensREI

• Apple: https://apple.co/44MiDN7

• Spotify: https://spoti.fi/45fVIcR

• Stitcher: https://bit.ly/3OHHJqJ

• Soundcloud: https://soundcloud.com/investing-in-the-us

—

Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!

Follow so you never miss an episode!