Is build-to-rent becoming one of the most powerful wealth-building strategies in US real estate?

This week, we revisit the conversation with Jim Sheils of Southern Impression Homes to answer that question. Jim has been investing in real estate for over 25 years and now builds rental portfolios in Florida's high-growth markets for individual investors and institutional buyers.

We explore the growing potential of the BTR niche and why infill lots in established neighborhoods offer greater long-term durability than traditional fixer-uppers.

We also discuss common property management challenges, how Jim’s company survived the pandemic without bank financing, and the benefits of vertically integrated operations.

Let's dive in!

Key Takeaways:

• 00:00 Intro
• 01:07 Jim’s journey into real estate investing
• 03:06 From rehabs to build-to-rent
• 06:41 How his build-to-rent model works
• 10:49 Florida rent growth before and after pandemic
• 16:55 Supply constraints and bank lending pressure
• 20:50 Five high-performance habits
• 23:00 Jim’s vertical integration strategy

Additional resources:

➡️ ‘Passive Income Playbook’ by Jim & Jamie Sheils: https://jjplaybook.com/

➡️ Visit https://reedgoossens.com/ and:

• Invest passively in multifamily real estate

• Get FREE access to my 100% Passive Real Estate Investment Masterclass

• Take a look at my portfolio

• Get FREE multifamily real estate resources

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Investing in the U.S. is a podcast for real estate investors and entrepreneurs who want to break into the U.S. market and grow their wealth!

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