What does a publisher actually do? And what does it take for a book—or an author—to get a "yes"? This week, host Barb Roose sits down with Mark Rice, publisher and senior marketing director at Kregel Publications, for a candid look at the business of Christian publishing from the inside out.

With more than 40 years in publishing, Mark brings a wealth of perspective on what makes books succeed, what separates good publishing from great publishing, and why a well-crafted publishing plan is the foundation for everything. He also shares the story behind two books he's especially proud of—a story that just might give hope to writers who've heard "no" too many times.

In this episode you'll learn:

• Why publishers work from a publishing plan, and what that means for you as an author

• Why Mark says "publishers don't create demand, we amplify it"

• The #1 misconception authors have about marketing (hint: it starts way before your launch)

• What Mark actually looks for in an author's platform—and why big follower counts can be deceiving

Mentioned in this episode:

· Imagine Heaven by John Burke (Baker Books)

· The Nature of Rest by Erin Lynam (Kregel Publications)

· Kregel Publications — kregel.com

· Books and Such Literary Management — booksandsuch.com

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Podcast archive: booksandsuch.com/podcast

New episodes drop the first Wednesday of every month.