EMAIL MARKETING FOR AUTHORS

You’ve heard it a hundred times. Email marketing is the key to selling more books. So why haven’t you started? Maybe it feels too technical. Too time-consuming. Too easy to mess up. You’ve got writing to do, and the idea of building a list, crafting automations, or sending emails just sounds exhausting. You’re not alone. Most authors avoid email until it’s too late. But the truth is, it doesn’t have to be that hard or take up all your time.

Whether you’re starting from zero or rebuilding the right way, this book shows you how to grow your email list with purpose and keep your audience engaged for the long haul.

TOPICS OF CONVERSATION

• About Email Marketing for Authors, and why Dale gave this topic its own book in the series Knowing exactly who you're writing for, and why "everyone" is the wrong answer
• Getting started from zero, even if you've never sent a marketing email
• Big list or good list, and why the number of subscribers isn't the number that matters
• Writing emails readers actually want to open, and what to say when you don't know what to say
• Earning from your list without pushing a single book sale
• Why Dale keeps writing for the authors who are where he once was, and what he'd tell anyone thinking about giving up

ABOUT DALE L. ROBERTS

Dale L. Roberts is a self-publishing advocate, award-winning author, and trusted voice in the indie publishing community. With over 50 titles and 40 literary awards to his name, Dale has established himself as a cornerstone of self-publishing success. His most recent book, Self-Publishing for New Authors, is an entrant for the 2025 Pulitzer Prize for General Nonfiction.

As the founder of two YouTube channels—Dale L. Roberts, with over 103,000 subscribers, and the Self-Publishing with Dale Podcast, with over 16,000 subscribers—Dale reaches hundreds of thousands of aspiring and seasoned authors worldwide. His videos, lauded for their honesty, relatability, and to-the-point delivery, have garnered over 6.8 million views and nearly 500,000 hours of watch time.

Dale’s deep connections with industry leaders, including Amazon KDP, Draft2Digital, and Findaway Voices, make him a valuable resource for authors navigating the ever-evolving publishing landscape. As a Video Content Advisor for the Alliance of Independent Authors, he’s recognized for his innovative approach to content creation and author branding.

Beyond his professional success, Dale’s journey is rooted in perseverance and passion. From self-publishing his first book on health and wellness in 2013 to overcoming early struggles through mentorship, Dale’s story inspires authors to achieve their dreams. A former personal trainer and professional wrestler, Dale now dedicates his time to writing, creating music, and sharing life with his wife and their two rare, all-white rescue cats, Auggie and Allie.

“Being an indie author is so much more than writing and publishing books. It’s about making real human connections and an impact that’ll echo for generations to come.” – Dale L. Roberts

CONNECT WITH DALE L. ROBERTS

Website – http://selfpublishingwithdale.com

YouTube – https://www.youtube.com/selfpublishingwithdale

YouTube Podcast – https://www.youtube.com/@selfpubwithdale

My Books – https://dalelinks.com/bookshelf

Discord – https://dalelinks.com/discord

Facebook – https://www.facebook.com/selfpubwithdale

Twitter – https://twitter.com/selfpubwithdale

TikTok – https://www.tiktok.com/@selfpubwithdale

Instagram – https://www.instagram.com/selfpubwithdale/

THE GOOD SISTER

When her mirror twin goes missing, Casey is led to a deadly paradise where no one escapes…

Casey and Nora are mirror twins, identical—sort of. Casey is right-handed, Nora is left-handed. Their moles sit on opposite cheeks. In terms of personality, they are also diametrically opposed.

So, when her high-strung sister disappears after a fight with her husband, Casey shouldn’t be as concerned as she is. Nora’s done it before.

But this time, things feel different. It’s a twin thing; Casey knows it in her bones. Something is terribly wrong.

Casey hires private investigator who discovers that Nora’s been on the dark web—lured by an entity that calls itself Switzerland, promising to take away your pain and leave you in a state of eternal bliss, for a hefty fee.

The trail leads to a luxury wellness retreat hidden in the Mexican jungle. Determined to find her sister before it’s too late, Casey poses as a resort guest and heads to Mexico to rescue her sister.

As Casey digs deeper, she finds something far more sinister than she could have imagined, and it’s possible that neither of them will get out alive.

TOPICS OF CONVERSATION

• About The Good Sister and the inspiration for the story
• The fascinating world of mirror twins, and the twin tuition that binds them
• Paradise in the Mexican jungle with something to hide
• What makes a true believer so terrifying
• Scaring readers without the gore
• What's Next for Bonnie Traymore

ABOUT THE AUTHOR

Bonnie Traymore writes twisty, award-winning, Amazon bestselling domestic and psychological thrillers that expose the dark truths beneath seemingly perfect lives. Her novels explore jealousy, infidelity, murder, and the impact of psychological disorders.

You can learn more about Bonnie Traymore and her work at https://bonnietraymore.com

GET THE BOOK: https://amzn.to/4fpbUzp

CONNECT WITH BONNIE TRAYMORE!

WEBSITE: https://bonnietraymore.com

INSTAGRAM: https://www.instagram.com/bonnietraymore/

FACEBOOK: https://www.facebook.com/bonnietraymore/

MINDFUL MAX AND MOUTHY MASON

With his signature, off-beat rhyme Mr. Kind tells the story of two best friends: Calm and mindful Max versus loud and mouthy Mason, who turn a simple game of bouncy ball into total chaos when Mason’s sneaky move sends the ball crashing through a window. Parents and teachers storm in furious and Mason instantly blames innocent Max while throwing a dramatic tantrum. But Max stays silent, standing tall with arms by his sides, refusing to throw his friend under the bus. Later, when Mason finally admits his lie, everyone expects Max to be angry. Instead, Max quietly smiles and delivers a timeless message.

A heartwarming tale of patience, loyalty, and understanding the difference between a bad choice and a boy who never learned better.

TOPICS OF CONVERSATION

• Real-life origin. A five-year-old named Max told Mr. Kind a true story about being blamed by a friend for something he didn't do, and the book was written to give him closure.
• Mindfulness vs. reaction. The story contrasts calm, thoughtful Max with fearful, reactive Mason to show kids a different way to handle conflict.
• Empathy as the mission. Max realizes his friend acted out of fear rooted in his dad's pressure, driving home the idea that everyone fights private battles.
• The parenting message. Mr. Kind drew on his own father pushing him hard into tennis, and the book doubles as a reminder that parents shape kids emotionally.
• Rhyme and the bigger series. The "Casey at the Bat" rhyme scheme, plus a theme song and audiobooks, helps heavy themes stick as part of the six-book Mr. Kind Stories collection.

ABOUT THE AUTHOR

Mr. Kind uses a unique lyrical rhyme style paired with vibrant, imaginative artwork to create stories meant to last for generations. His books blend wonder, gentle life lessons, and memorable characters that inspire both young readers and the adults who share the stories with them. Mr. Kind lives with his wife and his son in Nosara, Costa Rica.

CONNECT WITH MR. KIND!

Mr. Kind Stories: https://mrkindstories.com/ YouthWide: https://youthwide.com/

Goodreads: https://www.goodreads.com/book/show/251265158-mindful-max-mouthy-mason Instagram: https://www.instagram.com/mr_kind_stories/ Facebook: https://www.facebook.com/mrkindstories/ YouTube: https://www.youtube.com/@mr.kindstories9280