EMAIL MARKETING FOR AUTHORS

You’ve heard it a hundred times. Email marketing is the key to selling more books. So why haven’t you started? Maybe it feels too technical. Too time-consuming. Too easy to mess up. You’ve got writing to do, and the idea of building a list, crafting automations, or sending emails just sounds exhausting. You’re not alone. Most authors avoid email until it’s too late. But the truth is, it doesn’t have to be that hard or take up all your time.

Whether you’re starting from zero or rebuilding the right way, this book shows you how to grow your email list with purpose and keep your audience engaged for the long haul.

TOPICS OF CONVERSATION

• About Email Marketing for Authors, and why Dale gave this topic its own book in the series Knowing exactly who you're writing for, and why "everyone" is the wrong answer
• Getting started from zero, even if you've never sent a marketing email
• Big list or good list, and why the number of subscribers isn't the number that matters
• Writing emails readers actually want to open, and what to say when you don't know what to say
• Earning from your list without pushing a single book sale
• Why Dale keeps writing for the authors who are where he once was, and what he'd tell anyone thinking about giving up

ABOUT DALE L. ROBERTS

Dale L. Roberts is a self-publishing advocate, award-winning author, and trusted voice in the indie publishing community. With over 50 titles and 40 literary awards to his name, Dale has established himself as a cornerstone of self-publishing success. His most recent book, Self-Publishing for New Authors, is an entrant for the 2025 Pulitzer Prize for General Nonfiction.

As the founder of two YouTube channels—Dale L. Roberts, with over 103,000 subscribers, and the Self-Publishing with Dale Podcast, with over 16,000 subscribers—Dale reaches hundreds of thousands of aspiring and seasoned authors worldwide. His videos, lauded for their honesty, relatability, and to-the-point delivery, have garnered over 6.8 million views and nearly 500,000 hours of watch time.

Dale’s deep connections with industry leaders, including Amazon KDP, Draft2Digital, and Findaway Voices, make him a valuable resource for authors navigating the ever-evolving publishing landscape. As a Video Content Advisor for the Alliance of Independent Authors, he’s recognized for his innovative approach to content creation and author branding.

Beyond his professional success, Dale’s journey is rooted in perseverance and passion. From self-publishing his first book on health and wellness in 2013 to overcoming early struggles through mentorship, Dale’s story inspires authors to achieve their dreams. A former personal trainer and professional wrestler, Dale now dedicates his time to writing, creating music, and sharing life with his wife and their two rare, all-white rescue cats, Auggie and Allie.

“Being an indie author is so much more than writing and publishing books. It’s about making real human connections and an impact that’ll echo for generations to come.” – Dale L. Roberts

CONNECT WITH DALE L. ROBERTS

Website – http://selfpublishingwithdale.com

YouTube – https://www.youtube.com/selfpublishingwithdale

YouTube Podcast – https://www.youtube.com/@selfpubwithdale

My Books – https://dalelinks.com/bookshelf

Discord – https://dalelinks.com/discord

Facebook – https://www.facebook.com/selfpubwithdale

Twitter – https://twitter.com/selfpubwithdale

TikTok – https://www.tiktok.com/@selfpubwithdale

Instagram – https://www.instagram.com/selfpubwithdale/