Most B2B manufacturers know they should be focusing on high-value accounts. The challenge is knowing how to actually execute ABM without wasting time on unqualified leads.

In this two-part episode, we break down how manufacturers can win big with account-based marketing using HubSpot’s built-in tools. Host Michaela Ryan sits down with Justin Carey, Growth Consultant at protocol80, to walk through what a practical, effective ABM strategy looks like for manufacturers and how HubSpot supports it from planning through execution.

You will learn how to:

• Identify and prioritize high-value target accounts
• Align sales and marketing around the same ABM goals
• Use HubSpot’s ABM features to personalize outreach at scale
• Reduce wasted effort on low-quality leads
• Build an ABM program that actually drives revenue, not just activity

Whether you are new to ABM or looking to improve your current approach, this episode provides a clear, actionable framework tailored specifically for manufacturing marketers using HubSpot.

This episode is split into two parts for easier viewing. Be sure to watch both to get the full ABM playbook.

Ready to put ABM into action? Contact protocol80 to see how their team helps manufacturers plan, launch, and optimize ABM strategies in HubSpot. Visit https://www.protocol80.com/contact to get started.

Most B2B manufacturers know they should be focusing on high-value accounts. The challenge is knowing how to actually execute ABM without wasting time on unqualified leads.

In this two-part episode, we break down how manufacturers can win big with account-based marketing using HubSpot’s built-in tools. Host Michaela Ryan sits down with Justin Carey, Growth Consultant at protocol80, to walk through what a practical, effective ABM strategy looks like for manufacturers and how HubSpot supports it from planning through execution.

You will learn how to:

• Identify and prioritize high-value target accounts
• Align sales and marketing around the same ABM goals
• Use HubSpot’s ABM features to personalize outreach at scale
• Reduce wasted effort on low-quality leads
• Build an ABM program that actually drives revenue, not just activity

Whether you are new to ABM or looking to improve your current approach, this episode provides a clear, actionable framework tailored specifically for manufacturing marketers using HubSpot.

This episode is split into two parts for easier viewing. Be sure to watch both to get the full ABM playbook.

Ready to put ABM into action? Contact protocol80 to see how their team helps manufacturers plan, launch, and optimize ABM strategies in HubSpot. Visit https://www.protocol80.com/contact to get started.

AI is changing the way marketers create, optimize, and distribute content but not always for the better. In this episode, we dig into the double-edged sword of AI in B2B inbound marketing: how it can help speed up content creation without sacrificing quality or performance, and how misuse can lead to generic, ineffective work that blends into the noise.

We’ll explore best practices for integrating AI into your inbound strategy, separating hype from reality, and maintaining the human creativity and strategy that make great marketing truly stand out. Because in the future, the extremes won’t win. Those who refuse to evolve will get left behind, and those who rely on AI as a shortcut will fade into irrelevance. The marketers who thrive will be the ones who learn to work with AI, not because of it.

Implementing HubSpot can feel overwhelming, especially for B2B and manufacturing teams who’ve done things the same way for years. In this episode of Inbound Unbound, host Michaela Phillips sits down with Vicki Sonne to explore how protocol 80 is simplifying that process using Supered.

Vicki shares how Supered is helping clients navigate CRM setup, onboarding, and adoption with ease. You’ll hear practical tips for planning a smooth HubSpot implementation, learn what makes Supered so powerful for in-portal guidance, and understand how teams are speeding up training and reducing friction along the way.

Whether you're launching HubSpot for the first time or looking to level up your current strategy, this episode is packed with insights to help make your rollout easier, faster, and more effective.

Topics Covered:

• Why HubSpot implementation can be so challenging
• How Supered helps streamline training and onboarding
• Tips to improve adoption and ease growing pains

Tune in and get empowered to make your HubSpot experience smoother than ever.

In the latest episode of Inbound Unbound, host Michaela Ryan, inbound marketing strategist at protocol 80, welcomes Kathleen Melvin, strategic project manager, for a deep dive into the ever-evolving world of B2B website design—specifically through the lens of HubSpot.

Together, Michaela and Kathleen explore what makes a website truly effective in the B2B manufacturing space and what common missteps can undermine even the most well-intentioned designs. With trends shifting rapidly, they tackle the pressing question: How often should your website be updated—and why does it matter?

From showcasing the must-have features of a high-performing HubSpot website to dissecting outdated elements that are better left behind, this episode is packed with actionable insights. They reveal how B2B manufacturers can leverage smart design to create more compelling user experiences, build credibility, and drive conversions.

Tune in to discover the do’s and don’ts of modern B2B website design, the trends shaping 2025, and how to stay ahead of the curve in an industry where your website is often your best salesperson.

In the latest episode of Inbound Unbound, Michaela Ryan, an inbound marketing strategist at protocol 80, joins Zach Ware, host and inbound education consultant, to take a deep dive into the role of AI in inbound strategies. They explore the powerful benefits AI can bring to your marketing efforts, as well as the potential pitfalls you need to avoid. From maximizing the advantages to minimizing the risks, Zach and Michaela share their expert insights on what works best in AI-driven strategies—and what doesn't. Tune in to learn how to use AI to it's fullest potential to enhance your inbound marketing strategies.

In this episode of Inbound Unbound, join host Zachary Ware, p80's inbound education consultant, as he dives into the art of inbound content creation with Chris Michel, a senior inbound writing specialist at p80. Discover the secrets behind crafting compelling blog posts and social media content, get insider tips on navigating criticism, and hear fascinating stories from Chris's writing career. Tune in for advice, industry insights, and to learn all about inbound content creation.

In this epsiode, Protocol 80's inbound education consultant, Zachary Ware, and inbound marketing media specialist, Rachel Close, explore the concept of brand voice and its role in creating authentic connections with your audience. They discuss what it means to have a "brand voice" online and why it’s essential for your business's identity and success, how to create content that resonates with your target audience, how to choose the right platforms, influencers for business, and more.

Whether you’re a seasoned marketer or just starting your brand journey, this episode is packed with valuable insights to help you develop a strong, authentic brand voice that stands out in today's crowded digital landscape.