There are seasons when life invites you into a deeper version of yourself, usually through discomfort, loss, or the unraveling of what once made sense.

In this episode, I sit down with my friend Joni Cesario, someone whose past few months have been marked by bold decisions, closed doors, and a vision so big she had to burn down almost everything that wasn’t supporting it. What she shares is not polished. It’s not tied up with a bow. It’s the real, in-process story of walking away from a business, releasing relationships, grieving identity, and choosing to trust the unknown anyway.

Inside the episode, we explore:

• What happens internally when you let go of a business, a relationship, and an identity all at once.

• How grief shows up during big transitions and why it’s actually a sign of expansion.

• What it looks like to build a long-term vision from a place of embodiment, not urgency.

• The early whisper of an emotionally adaptive AI tool she’s creating—born directly from her lived experience.

Sometimes the bravest thing we can do is create space before we know what will fill it.

Resources:

Connect with Joni- IG @withjoni

Join our Weekly Email Insider!

Connect on Instagram – @cat.roten

Prefer Video?- Checkout our Youtube channel.

Today’s episode I got to sit down with my friend Vanessa Kavulish, someone I connected with back in 2024 and continue to grow alongside in such a real and meaningful way.

When I think about the last year, and how much both of us have evolved in our businesses, our identities, and even our friendship, this conversation captures all of it.

We talk about what it means to grow intentionally… not just in business, but in your relationships, your energy, and the way you choose who gets access to you.

We’ve both been in seasons of learning to nurture the right people, honor our bandwidth, and let go of the “golden retriever” version of ourselves that befriended everyone and tried to hold it all.

Vanessa also shares what it’s been like to evolve as a Human Design manifesting generator, a multi-passionate entrepreneur, and someone who genuinely loves to build.

We dive deep into:

• Fear, discomfort, and “the edge” — and how to know when it’s a loving push vs. a misaligned yes.
• Why some people thrive with multiple passions and why that’s a gift, not a flaw.
• The truth about consulting vs. fractional vs. coaching, and why consulting is such a powerful support system for founders.

It’s honest, energizing, and such a reminder that we are all allowed to grow, shift, and re-choose as many times as we need.

Resources:

Connect with Vanessa- IG @vkgrowthconsulting

Join our Weekly Email Insider!

Connect on Instagram – @cat.roten

Prefer Video?- Checkout our Youtube channel.

Some episodes feel less like content and more like a much needed conversation. And this one with Allie is exactly that. If you’ve been navigating seasons of change or craving real connection while building a business… this conversation will meet you right where you are. In today’s episode, Allie and I drop into a heartfelt reflection on the evolution of entrepreneurship, identity, community, and choosing relationships that actually sustain us. We talk about what it means to grow in public and let people support you even when receiving still feels tender. Allie shares her journey from Costa Rica retreats to deeply rooted community work in Milwaukee and what shifted when she stopped trying to go “zero to sixty” and started honoring her season instead. We explore the power of intimate in-person connection, the real fears behind visibility, and how entrepreneurship will always invite you into deeper self-trust (whether you’re ready or not). Inside the episode, we talk about:

• Realizing when you're delaying your own momentum and why.
• How in-person relationships can shift you & your business.
• Letting your offers evolve as you evolve.
• Learning to receive… even when it feels wildly uncomfortable

This episode is an invitation to pause and ask yourself: Where am I doing this alone when I don’t have to?

Resources:

Join our Weekly Email Insider!

Connect on Instagram – @cat.roten

Prefer Video?- Checkout our Youtube channel.

Over the last few months, I’ve been quietly rebuilding the foundation of my brand and business — not from pressure, but from intention. And today’s episode is a peek behind the curtain of that process with the woman who’s been walking beside me through all of it.

In this conversation, I sit down with Taryn Schroder, branding and web designer behind Madewith Studio and Human Design Reflector, who has been helping me bring my new visual identity to life.

If you’ve ever wondered what it looks like to build a brand that actually feels like you, not the version you think you “should” be, this episode is such a great place to start.

We talk about how we met, how Taryn is supporting me through branding myself & businesses, and the emotional side of letting yourself evolve creatively and professionally. Taryn also shares her own journey from corporate life to full-time entrepreneurship, the moment she finally took the leap, and why her Human Design as a Reflector is actually a superpower in her client work.

Inside the episode, we explore:

• What it really feels like to invest in branding as a founder
• How to choose colors, fonts, and visuals that reflect your values and identity
• Why consistency matters more than trendiness for long-term growth
• Taryn’s practical tips for anyone preparing to uplevel their brand or website
• The power of having a partner who believes in your dreams

This conversation is part storytelling, part permission slip. Whether you’re DIY-ing your visuals, preparing for a brand refresh, or simply in a season of expansion, my hope is that it helps you trust your process and remember that your brand is simply an extension of you.

Let it be simple. Let it be aligned. Let it be good.

Connect with Taryn: Website: themadewithstudio.com Instagram: @themadewithstudio

Resources:

Join our Weekly Email Insider!

Connect on Instagram – @cat.roten

Prefer Video?- Checkout our Youtube channel.

I’m sharing something that completely shifted the way I think about taking care of myself m… the real difference between self-love and self-care.

This realization hit me while I was at the Soul Led Speaker Training with Stephanie Ross, where I got to connect with so many incredible women, and even speak. One of them, Cailee, shared something so simple yet so powerful: Self-care is what we do. Self-love is how we be.

That moment stopped me in my tracks. Because while I’ve always talked about self-care, the workouts, the healthy meals, the routines, I hadn’t realized how much I didn’t realize the difference in this verses being. The part where I simply sit with myself, feel present, and allow myself to rest, reflect, and receive.

In this episode, I unpack what self-love actually looks like, why it’s so different from self-care, and how I’m learning to make space for both. It’s a short reflection, but one that I hope helps you see your own practices in a new light.

In this episode, I talk about: ✨ The key difference between self-love and self-care ✨ Why self-love is about being, not doing ✨ Simple ways to bring more love and presence into your daily routine

Resources:

Join our Weekly Email Insider!

Connect on Instagram – @cat.roten

Learn about Shaklee HERE

Prefer Video?- Checkout our Youtube channel.

In this solo episode, I’m opening up about something I’ve personally struggled with… saying “I’m sorry” way too often. Whether it’s for a late reply, a missed message, or something as small as forgetting to switch the laundry, I’ve realized how quick I am to apologize… even when it’s not really needed. This topic came up recently in a conversation with one of my clients, and it hit me just how often we all do this. How often we give our power away through unnecessary apologies. Instead of apologizing for every little thing, what if we simply acknowledged what happened and owned it without shame? In this episode, I talk about:

• Why we feel the urge to over-apologize and how it affects our confidence
• The difference between apologizing and acknowledging
• How to hold onto your power in your words and responses
• Simple ways to reframe everyday “I’m sorry” moments

I also share a bit about my upcoming Immersion in Boone — something I’m so excited for — and what’s next for Imperfectly Impactful in 2026.

Resources:

Join our Weekly Email Insider!

Connect on Instagram – @cat.roten

Learn about Shaklee HERE

Prefer Video?- Checkout our Youtube channel.

Two years ago, I hit “publish” on my very first podcast episode—without a plan, just a name that had landed in my heart: Imperfectly Impactful. I had no idea where it would take me… or who I would become in the process.

In this episode, I’m bringing it all back. After seasons of refinement, name changes, and reconnecting with my core message, I’m officially returning to the name that started it all.

✨ Imperfectly Impactful is back.

This is more than a name change—it’s a return to self, a reclamation of what’s always been true for me and my work. I’m sharing the behind-the-scenes of my evolution, how I’ve embraced brand clarity, why I paused and pivoted, and what’s coming next for the podcast (including upcoming in-person guest episodes!).

In this short, heart-led episode, I share:

• Why I originally moved away from Imperfectly Impactful and why it’s time to return
• How branding work has brought me deeper into alignment
• What you can expect from the podcast moving forward
• An invitation to join me in more in-person conversations and collaborative episodes

Whether you’ve been here since the first episode or you’re just discovering this space, I’m so grateful you’re listening. This community is a reflection of what’s possible when we lead from our truth, keep showing up, and allow ourselves to evolve.

Resources:

Join our Weekly Email Insider!

Connect on Instagram – @cat.roten

Learn about Shaklee HERE

Prefer Video?- Checkout our Youtube channel.

In this episode, I’m coming to you with a full heart… and to be honest, a very tired body. I’m in what I’ve been calling my “season of intentionality.” Every decision I make right now—whether it’s saying yes to a new client, attending an event, or spending time with friends—has to come from a place of intention and alignment.

I share openly about how I’ve had to step back, say no to opportunities I’d love to say yes to, and focus instead on what’s truly nourishing me right now: my business, my health, my marriage, my spiritual growth, and my upcoming Dopey Challenge training.

This isn’t about burnout—it’s about protecting your peace, knowing your limits, and allowing yourself to rest when your capacity is stretched thin. If you’re in a similar season, I want this episode to be your reminder that it’s okay to slow down, say no, and honor where you are.

We talk about:

• Learning to keep your yeses sacred
• Navigating seasons of growth and exhaustion
• How to listen when your body (and your intuition) ask for rest
• The power of delegating and getting support when you need it

So if you’ve been feeling stretched, tired, or pulled in every direction—this one’s for you. You’re not alone. Let’s protect our energy together and keep showing up with intention.

🪷 Reflect with me: What’s one area in your life or business where you could be more intentional right now?

Resources:

Join our Weekly Email Insider! https://client.catroten.com/public/68893038a4ed48002e35a35e

Connect on Instagram – @cat.roten

Learn about Shaklee HERE https://us.shaklee.com/en_US/catroten/storefront

Prefer Video?- Checkout our Youtube channel. http://www.youtube.com/@TheSuccesfulEventsPodcast