Why have we organised business this way? And are there alternatives?

In part two, Emily and Ed talk to Patrick Andrews, a former corporate lawyer turned business advisor.

Twenty-five years ago, Patrick realised there was nowhere in his organisation to ask the hard questions: why are we pursuing mindless growth? Why are we displacing family businesses? Why have we concentrated power in the hands of so few?

That question has kept him searching ever since. And he's found some fascinating answers.

If you're building something and wondering whether the conventional model is actually the only model, this is for you.

Connect with Emily and Ed on LinkedIn, and find out more about Patrick and his business Yoak here.

Brought to you by The Impact Apothecary, the anti-consultancy for purpose-led business.

Why are we still organising business the way we do?

In part one of our two-part series on the role of business, Emily and Ed explore why shareholder primacy has become so dominant, how it's shaped the entrepreneurial journey, and whether there might be a better way.

They dig into the uncomfortable truth: that the conventional path to success - ie. growth at all costs, burnout, exit - leaves most founders wondering if it was actually worth it.

If you're building a business and questioning the path you've been told to follow, this is the place to start.

Connect with Emily and Ed on LinkedIn.

Brought to you by The Impact Apothecary, the anti-consultancy for purpose-led business.

Entrepreneur and coffee farmer Wycliffe Sande, founder of Blue Turaco Coffee, shares how his own journey, from growing up on Ugandan coffee farms to launching a brand now stocked in Tesco, Waitrose, Co-op and Ocado, has shaped every aspect of his business.

Wycliffe explains how championing overlooked Robusta beans is about more than coffee: it’s about creating school meals for children, improving farmer incomes, and showing how lived experience can drive genuine impact in purpose-led business.

Connect with Emily and Ed on LinkedIn.

Brought to you by The Impact Apothecary, the anti-comsultancy for purpose-led business.

What does it mean to build a business where purpose isn’t an afterthought but the foundation?

Emily and Ed explore the promises and pitfalls of purpose-led models, and how lived experience can make impact feel real rather than rhetorical.

Connect with Emily and Ed on LinkedIn.

Brought to you by The Impact Apothecary, the anti-comsultancy for purpose-led business.

Change facilitator and founder of People Equals Purpose, Kat Thackray, shares what really makes or breaks innovation inside teams. From the need for psychological safety to the challenges of clashing knowledge systems and organisational silos, Kat explains how leaders can create the right conditions for ideas to flourish, and offers practical tips for spotting a good idea and helping it survive the “innovation brick wall.”

Connect with Emily and Ed on LinkedIn.

Brought to you by The Impact Apothecary, the anti-comsultancy for purpose-led business.

Why do so many innovation and change projects stall or fail inside organisations? Emily and Ed reflect on their own experiences of trying to drive new ideas forward and uncover the common pitfalls that stop creativity from turning into action.

How do you stop great ideas from slipping through the cracks?

Elliot Morrow, founder of Bon Creative, argues that businesses need to break free from their social media addiction. He explains why “going viral” is a fallacy, why Bon Creative has never gained a client through social media, and how building human relationships can be a far more powerful growth strategy.

Brought to you by The Impact Apothecary, the anti-comsultancy for purpose-led business.

Is social media an essential business tool or just an exhausting distraction? Emily and Ed wrestle with the contradictions, from the blur between personal and professional use, to whether constant posting really builds loyalty, or just feeds the algorithm.

Connect with Emily and Ed on LinkedIn.

Brought to you by The Impact Apothecary, the anti-comsultancy for purpose-led business.