Welcome back to Imaging Of Things, presented by EFI, the show that covers all things print, packaging, and beyond with your host Nick Benkovich! On today’s episode we have the Vice President of Operations at IWCO Direct, Rick Neumann here to talk about the mailing industry, why it’s remained so relevant, bold new growth strategies, and what the future holds for the mailing industry! Rick even lets us in on some of his hobbies like boating, hunting, and dog training! He tells us all about the “fluke” that launched his career in mailing, whether or not the internet has killed print and mailing, the impact of data on direct mail printing, how to get those elusive responses, and much more!

So what are you waiting for? Hit the play button and get comfortable, this is Imaging Of Things presented by EFI! And after the show be sure to check out EFI on Linkedin: https://www.linkedin.com/company/efiprint

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It’s the seventh episode of the Imaging Of Things, brought to you by EFI! This show covers all things print, packaging and beyond with our host Nick Benkovich! This week’s guest is one of the most familiar faces in the print industry having spent much of his career on the hardware and software vendor marketing side, Frank Tueckmantel! He now serves as the Executive Vice President of Business Development for NAPCO Media and is here to discuss a bit about his career, the innovative work he is doing with NAPCO and how the printing industry is always evolving. Not to mention we’ll also hear about how the dynamic of virtual and face-to-face events are changing and how that could impact the industry. Buyer engagement has changed potentially forever over the last eighteen months due to the pandemic, hear about some of the smaller vendor-driven events that have happened as a result and if it is really possible for a vendor to grow a market without in-person engagement. All this and more coming your way- you do not want to miss it. This is Imaging Of Things presented by EFI! Following the show be sure to check out EFI on Linkedin: https://www.linkedin.com/company/efiprint

Follow Us:

Twitter - @EFIPrint

Instagram - @efiprint

https://www.efi.com/

Welcome to another fantastic episode of Imaging Of Things, presented by EFI, the show that covers all things print, packaging, and beyond with our host Nick Benkovich! This week on the show we have a truly exciting guest from the UK, Lucy Swanston, the Managing Director of Nutshell Creative. Nutshell is one of the most recognizable and forward-thinking independent marketing agencies to work with brands from all around the world from Costa Coffee to the English Premier League. She is here today to tell us a little bit about the work she is doing with Nutshell and talk with us about how new advances in technology can impact businesses marketing efforts. Hear what the future holds for print communications and how Lucy is trying to engage the next generation of users and introduce them to the world of print. You’ll get to learn about how creating something tangible and physical can be just as powerful as something digital. Also, Nick and Lucy discuss where the need for print media comes from and touch on the question of digital marketers returning to the tried and true method of printed media for marketing. So what are you waiting for? Hit the play button and get comfortable, this is Imaging Of Things presented by EFI! And after the show be sure to check out EFI on Linkedin: https://www.linkedin.com/company/efiprint