The Lucrative Challenge of Direct Mail Printing
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The Lucrative Challenge of Direct Mail Printing
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Welcome back to Imaging Of Things, presented by EFI, the show that covers all things print, packaging, and beyond with your host Nick Benkovich! On today’s episode we have the Vice President of Operations at IWCO Direct, Rick Neumann here to talk about the mailing industry, why it’s remained so relevant, bold new growth strategies, and what the future holds for the mailing industry! Rick even lets us in on some of his hobbies like boating, hunting, and dog training! He tells us all about the “fluke” that launched his career in mailing, whether or not the internet has killed print and mailing, the impact of data on direct mail printing, how to get those elusive responses, and much more!
So what are you waiting for? Hit the play button and get comfortable, this is Imaging Of Things presented by EFI! And after the show be sure to check out EFI on Linkedin: https://www.linkedin.com/company/efiprint
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