In Episode one of the Talents podcast, I sit down with Omar El-Katrori to talk about why personal brand matters more than ever, especially in a world flooded with AI and fake “authority.” We get into trust, reputation, influence, the difference between being an influencer vs building a real brand, and why authenticity is becoming the new currency. Omar also shares real stories from his journey, the mindset shifts that helped him scale, and why most people aren’t stuck in reality, they’re stuck in their mind.

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