Over the years, I’ve noticed a pattern among high-performing entrepreneurs and brand builders.

It isn’t a lack of discipline.

It isn’t a lack of ambition.

And it certainly isn’t a lack of intelligence or talent.

It’s a misunderstanding of where motivation is actually coming from.

Most people assume that burnout happens when you take on too much. In reality, it happens when you repeatedly say yes to goals your nervous system, and soul, was never designed to sustain.

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High performers are often the last to notice when their nervous system is under strain. In this episode, I explore how the body keeps score under chronic stress — and how subtle signals can show up long before burnout or breakdown. Using a Body Keeps the Score framework, I unpack nervous system overload, freeze responses, and stress without completion, and share my recent experience with sleep paralysis as a real-world example of what happens when the body speaks before the mind catches up. This conversation is about listening earlier — before the body forces a stop.

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