If marketing feels heavy right now — not confusing, not complicated, just overwhelming — I recorded this episode with you in mind.

I talk about why marketing can start to feel like too much even when you’re capable, experienced, or feel like you “should know better.” Sometimes it’s not a lack of knowledge that creates overwhelm — it’s having too many ideas, too many options, and too much pressure to be everywhere at once.

In this episode, I share how I simplify my own marketing when everything starts to feel noisy, and what I focus on instead to regain clarity and momentum.

If you’ve tried different strategies, compared yourself to people further ahead, or felt stuck despite knowing you’re capable, I hope this conversation helps you breathe and find your footing again.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss new episodes.

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

If you feel like you’re constantly doing all the things — working, parenting, managing a household, trying to grow a business — and still feel behind, this episode is for you.

For a long time, I thought doing everything at once was just part of being a working mom and business owner. I thought balance meant juggling it all and somehow keeping everything in the air. What I didn’t realize was how much pressure that mindset was putting on me — and how close it was pushing me toward burnout.

In this episode, I talk about why trying to do everything isn’t sustainable, and why I stopped chasing balance altogether. I share what it looks like to build around rhythm instead — one that shifts with seasons, priorities, and real life.

If you’re feeling stretched thin, guilty no matter where you are, or exhausted by the pressure to keep everything running, I hope this conversation feels like permission to slow down and refocus.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss new episodes.

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

There are seasons in life where everything you thought was certain suddenly changes.

This is a conversation about loss, redirection, and what happens when the career you thought you’d have unexpectedly ends. I share how a painful season led me to build something I never planned for — and why I now believe those moments aren’t wasted.

If you’re in a season of uncertainty, questioning your next step, or rebuilding after something didn’t go the way you expected, this episode is for you.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss new episodes.

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.

Welcome to In the EllaMents — a podcast for women and mompreneurs navigating marketing, motherhood, and the realities of building a business in real life.

Hosted by Alishia Egenhoff, digital ads strategist, marketing consultant, and founder of Social EllaMents Marketing, this podcast is a space for honest conversations about marketing strategy, leadership, and the seasons of business growth that don’t always get talked about.

If marketing feels overwhelming, if you’re tired of feeling pressure to do more just to keep up, or if you’re craving clarity and encouragement instead of noise — you’re in the right place.

Each episode blends practical marketing insight with thoughtful reflection, helping you grow your business in a way that feels intentional, sustainable, and aligned with your life.

Enjoying the podcast? Follow In the EllaMents on your favorite podcast platform so you don’t miss new episodes.

If you enjoyed this episode and want to stay connected beyond the podcast, I’d love to have you on my email list.

I send 2–4 emails a month where I share honest thoughts on marketing, motherhood, and building a business that actually fits your real life — encouragement, clarity, and things I don’t always share on social media. I also share when new podcast episodes are live, so you never miss a conversation.

You can join the list here.

You can also find me on Instagram at @socialellaments, where I share behind-the-scenes moments and continue the conversation.

Thanks for being here — I’m really glad you’re listening.