The goal of the show is to publish interviews with builders and marketers navigating the challenges of marketing software and digital products in the AI age.

Artificial intelligence and LLMs have changed the game. For one, many more people will be building apps and products because it's much more accessible with tools like Claude Code. And that just means more competition and makes it harder to stand out.

Additionally, AI has changed how people choose the products they buy. We need a new approach. The old marketing handbook no longer works.

In 2026, I'm rewriting the Marketing for Developers book for the AI era.

In the meantime, you can read the original book published in 2015 on marketingfordevelopers.com for free.

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Links

• Read the original Marketing for Developers book (2015)
• Join the list for early access to new book chapters
• Transistor.fm - podcast hosting: https://transistor.fm