Why "Position One" Doesn't Exist in Local Anymore (Brighton SEO Recap)
Artikel konnten nicht hinzugefügt werden
Der Titel konnte nicht zum Warenkorb hinzugefügt werden.
Der Titel konnte nicht zum Merkzettel hinzugefügt werden.
„Von Wunschzettel entfernen“ fehlgeschlagen.
„Podcast folgen“ fehlgeschlagen
„Podcast nicht mehr folgen“ fehlgeschlagen
Why "Position One" Doesn't Exist in Local Anymore (Brighton SEO Recap)
-
Gesprochen von:
-
Von:
Send us Fan Mail
Andrew Shotland (Local SEO Guide) and Mark Kabana (founder of Places Scout, now VP of Data Innovation at Yext) join Greg Sterling and Mike Blumenthal fresh off Brighton SEO San Diego for an open-agenda conversation: what the conference floor actually said about local's place in the industry, why a single search rank may already be a dead concept, and how permissioned, agentic browsing is quietly showing up inside everyday consumer AI tools.
Topics include: why AI vendors already outnumber local vendors on conference expo floors, a Near Media survey finding that most internet use is tied to real-world local intent, why AI visibility still hasn't correlated with direct traffic in Andrew's own client data, Mark Kabana's "no more position one" argument for why AI ranking is becoming a distribution across conversational paths rather than a single number, and two live examples — one from ChatGPT, one from Claude — of AI assistants asking permission to browse the web mid-conversation.
Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/