We're going to cover the basics of ad buying, meter and phonemes, psychology, rhetoric and literary devices, reach and frequency, building trust and recognition, how to A/B test, and we'll even discuss marketing algorithms.

How do you face off against competitors? How do you set your prices? We'll talk about concepts like "Opting In vs. Opting Out", "Grease vs. Gravity", and the 6 Ways to Increase Sales.

In order to get new customers, you have to understand different personalities, how they think, their fears, their motivations, placebos, how status roles come into play, as well as a concept called "behavioral economics" that can help you position your company perfectly in the market.

Another bonus, as an homage to W. Edwards Deming, I explain 8 concepts that can be detrimental to your marketing and sales efforts as you are just getting started.

As a bonus, we'll tackle 10 of the most common myths of marketing that you'll hear from your friends and family, investors, and employees and agencies you start to hire.

Learn how to avoid fatal mistakes in your business before you get started, and how to save your money, because you're going to need it.

Working with a lot of founders, there are some common things I say every day that can be extremely helpful during the early stages of your business, from mindsets and creating value to selling mousetraps and milkshakes.

So you have a product, but do you have a business? Here we talk about how to build a brand, timing, business models, fundraising, and how to "Cross the Chasm".