How Design Thinking Enables Digital Hospitality in Tourism
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How Design Thinking Enables Digital Hospitality in Tourism
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In this episode, Nick Hall speaks with Outi Kähkönen, Petra Paloniemi and Päivi Hanni-Vaara from Lapland University of Applied Sciences about how to link hands-on learning with business needs. Through practical examples from Lapland UAS's innovative teaching methods, the discussion demonstrates how design thinking creates value by academia working collaboratively with industry.
Through initiatives focused on developing advanced digital skills and establishing the concept of regenerative luxury tourism, they discuss the benefits of conducting experiments to help students learn to empathise, frame challenges, ideate at scale and prototype. You'll also gain insights into the business perspective, looking into how SMEs are adopting AI in their workflows and the importance of ethics and authenticity. Listen to the episode to discover how AI supports the process while keeping human connection central.