In this episode of the Cyber Security America Podcast, we expose one of the internet's most overlooked—and costly—threats: ad fraud.

Host Josh Nicholson sits down with Rich Kahn, CEO and co-founder of Anura, to break down how bots, click farms, and fraudulent traffic are quietly manipulating digital advertising—and why as much as 25% of marketing spend may be wasted on fake users.

With decades of experience in fraud detection, Rich shares how his platform identified over 1.2 billion fraudulent ad interactions in a single year, and why this issue is no longer just a marketing problem—it's a growing cybersecurity threat.

Together, they explore the evolving intersection of cybersecurity, AI, and digital marketing, and what businesses must do to protect their data, budgets, and decision-making.

• What ad fraud is and why it's massively underestimated

• How bots, malware, and click farms generate fake traffic

• The real impact of bad data on ROI and business performance

• How AI is accelerating both cyber threats and fraud detection

• Case studies of companies losing—and recovering—millions

• Why ad fraud overlaps with broader cybersecurity risks

• How to identify and stop fraudulent traffic in real time

Not all traffic is real—and if you're not measuring it, you're paying for it.

🌐 Anura: https://www.anura.io
🛡️ Darkstack7: https://www.darkstack7.com

Stay ahead of real-world cyber threats, incident response strategies, and leadership insights.

Apple Podcasts: https://podcasts.apple.com/us/podcast/cyber-security-america/id1668216285
Spotify: https://open.spotify.com/show/3wmyUbe1TY5hNl96Q8UFFI

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Host Josh Nicholson:
https://www.linkedin.com/in/joshuarnicholson/

Darkstack7 Cyber Defense delivers enterprise-grade cybersecurity solutions to growing organizations. Founded by Marine Corps veteran and cybersecurity leader Josh Nicholson, the firm specializes in:

• Incident Response & Breach Management

• Cloud & AI Security

• Security Engineering & Architecture

• vCISO Advisory

• Insider Threat Programs

• Cyber Readiness & Tabletop Exercises

Darkstack7 helps organizations build resilient defenses while aligning security with business goals.

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