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Healthcare Marketing Executive

Healthcare Marketing Executive

Von: Alexis Anderson & Saul Marquez
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 Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter. Marketing & Vertrieb Ökonomie
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  • Trust, Not Pressure: Marketing to Health Practitioners with Damien Adler, psychologist and co-founder of Zanda

    Trust, Not Pressure: Marketing to Health Practitioners with Damien Adler, psychologist and co-founder of Zanda
    Oct 27 2026
    Health practitioners spend their working day as the expert in the room, and marketing that forgets that tends to bounce off. In this episode, Damien Adler, psychologist and co-founder of Zanda, talks about what 16 years of building practice management software taught him about marketing to health practice owners and practitioners. Aggressive sales tactics fall flat with people who are used to holding the expertise. The content that lands speaks to the destination rather than the feature list. Damien is candid about the campaigns that flopped, why he treats each one as an experiment, and how listening to customers shaped Zanda’s product and its growth across Australia, the UK, Europe, and North America. Tune in and hear what earns a practitioner’s attention! Resources: Follow and connect with Damien Adler on LinkedIn. Follow Zanda Health on LinkedIn and visit their website. Get Damien’s book, The 9 Secrets of Successful Health Practices. Visit the Healthcare Marketing Executive website! Follow Outcomes Rocket on LinkedIn and explore their website.
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    24 Min.
  • How Medtech Marketers Build Depth After Launch with Ankit Shah, Vice President of Marketing at SetPoint Medical

    How Medtech Marketers Build Depth After Launch with Ankit Shah, Vice President of Marketing at SetPoint Medical
    Jul 14 2026
    Bringing a breakthrough medical device to market takes more than strong science. It requires trust, education, evidence, and a clear understanding of how patients and physicians make decisions. In this episode of Healthcare Marketing Executive, Ankit Shah, Vice President of Marketing at SetPoint Medical, discusses what it takes to commercialize innovative medical technologies in today's complex healthcare environment. Drawing on his experience in medtech, commercialization, portfolio strategy, physician education, and product launches, Ankit shares how companies can turn promising innovations into meaningful adoption. The conversation highlights the importance of building credibility with clinicians, educating stakeholders about new categories of care, and developing messaging that supports market growth. Ankit also explores SetPoint Medical's work in neuroimmune modulation and how device-based therapies are creating new possibilities for patients with chronic autoimmune conditions. Tune in to this episode to learn how medtech leaders can bring new solutions to market by combining clinical evidence, strategic communication, and a deep understanding of the customer journey. Resources: Follow and connect with Ankit Shah on LinkedIn. Follow SetPoint Medical on LinkedIn and visit their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    21 Min.
  • Speaking the Language of Healthcare Marketing with Kate Karlsson, Founder and CEO of Systole Media

    Speaking the Language of Healthcare Marketing with Kate Karlsson, Founder and CEO of Systole Media
    Jul 7 2026
    Healthcare marketing is not just about visibility. It is about trust, language, timing, and understanding the realities of the people receiving the message. In this episode of Healthcare Marketing Executive, Kate Karlsson, Founder and CEO of Systole Media, explains why healthcare marketing requires a fundamentally different approach than marketing in other industries. Drawing on her experience as both an ICU nurse and healthcare communications leader, she shares why understanding clinicians, patients, and the realities of care is essential for building credibility and creating messages that resonate. Kate also discusses why PR success should be measured by reaching the right audience with the right message, not just by impressions or clicks. The conversation also explores the value of involving end users in product development, using authentic clinician language, and elevating nurses' voices through her Nurses to the Mic initiative. Tune in to this episode to learn how healthcare marketers can build trust by speaking the right language, listening to end users, and communicating with more honesty and intention. Resources: Follow and connect with Kate Karlsson on LinkedIn. Follow Systole Media on LinkedIn and visit their website. Learn more about Nurses to the Mic here! Visit the Healthcare Marketing Executive website! Follow Outcomes Rocket on LinkedIn and explore their website.
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    14 Min.
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