Folgen

  • Beyond Chatbots: The New Era of Conversational Healthcare Websites

    Beyond Chatbots: The New Era of Conversational Healthcare Websites
    Dec 8 2025
    Show notes: In this episode, Bryan Cush sits down with Teri Sun, Chief Strategy Officer at White Rhino, to explore how AI is transforming healthcare marketing. Teri explains how moving beyond static websites to dynamic, empathetic digital experiences can personalize patient journeys, using psychographic and emotional data to deliver clarity and trust. She also shares how AI is reshaping website development, making roles more interconnected and strategies more patient-focused. From real-time Personas to conversational websites, Teri envisions a future where healthcare digital experiences guide patients with tailored, supportive interactions at every step of their decision-making journey. Linkedin: https://www.linkedin.com/in/teribarrows/ Website: http://www.whiterhino.com
    Mehr anzeigen Weniger anzeigen
    26 Min.
  • Claim, Frame, Prove: Jason Barnard on Shaping Digital Brand Personas

    Claim, Frame, Prove: Jason Barnard on Shaping Digital Brand Personas
    Nov 10 2025
    Show notes: In this episode, host Bryan Cush sits down with Jason Barnard for an eye-opening conversation on the powerful intersection of personal branding and digital algorithms. Together, they unpack how online personas can — and should — be intentionally designed to reflect and reinforce real-world credibility. Jason breaks down his signature framework, “Claim, Frame, and Prove,” which guides brands to take control of how they’re perceived by both AI systems and search engines. Drawing from Kalicube’s database of more than 9.4 billion data points, he explains how data-driven brand intelligence fuels visibility, trust, and authority in the digital landscape. Listeners will gain a deeper understanding of how to use SEO, AI, and digital brand strategy to not only rank higher but resonate stronger — transforming online perception into tangible business success. About the Guest: Jason Barnard is a serial entrepreneur, award-winning innovator, bestselling author and acclaimed keynote speaker. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake. Linkedin: https://www.linkedin.com/in/jasonmbarnard/Website: https://jasonbarnard.com
    Mehr anzeigen Weniger anzeigen
    56 Min.
  • From Search to Trust: How AI Is Changing the Patient Journey

    From Search to Trust: How AI Is Changing the Patient Journey
    Oct 6 2025
    Show notes: On this episode, Bryan Cush sits down with Rob Klein, who brings decades of experience analyzing the ever-evolving healthcare sector, to explore the transformative role of AI in healthcare marketing. They discuss how emerging technologies are reshaping consumer interactions with hospital websites and influencing decision-making. Rob shares his perspective on building authentic brand messaging in an AI-driven world, outlining the shift from traditional keyword-focused strategies to more meaningful, content-led engagement. He emphasizes the balance between brand building and performance marketing, and the importance of connecting with consumers beyond transactional exchanges. Key topics include the challenges of creating transparent patient experiences, the power of consumer reviews in shaping brand perception, and tactical strategies for engaging Gen Z in healthcare storytelling. About the Guest: Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in health care brand management and measurement; communications evaluation and measurement; and service line development, working with hospitals and health systems for 40 years. His focus on staying abreast with developments inside and outside of health care ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board. Linkedin: https://www.linkedin.com/in/kleinbrandmanWebsite: www.kleinandpartners.com
    Mehr anzeigen Weniger anzeigen
    42 Min.
  • HIPAA and the Health Tech Hustle: Lessons from Eliyah Finkelstein

    HIPAA and the Health Tech Hustle: Lessons from Eliyah Finkelstein
    Sep 22 2025
    Show notes: In this episode, host Bryan Cush speaks with Eliyah Finkelstein, co-founder of Vitalsphere Digital, about his journey from general app development to building impactful healthcare technology. Eliyah shares how Vitalsphere simplifies outdated systems to create user-friendly, HIPAA-compliant tools that improve patient care and streamline operations. They discuss the challenges of health tech, the importance of design for patients and caregivers, and standout projects—including a $300 million acquisition and collaborations with nonprofits like Pathways.org and Serum.org. Eliyah also offers insight into his development philosophy: in-house teams, senior engineers, and high-quality execution. About the Guest: Eliyah Finkelstein is the co-founder and CEO of Vitalsphere Digital, a software development agency focusing on healthcare technology. With over 15 years of experience in web and mobile app development, technical project management, and digital strategy, Eliyah has been committed to helping healthcare companies navigate the digital landscape. Linkedin: https://www.linkedin.com/in/eliyah-finkelstein-5a19b055/Website: https://vitalsphere.digital
    Mehr anzeigen Weniger anzeigen
    47 Min.
  • How Precina Health Built a Brand on Outcomes, Not Just Appointments

    How Precina Health Built a Brand on Outcomes, Not Just Appointments
    Sep 8 2025
    Show notes: In this episode, Bryan Cush sits down with Dr. John Oberg, founder of Precina Health, to discuss how his team is transforming chronic disease care—especially for type 2 diabetes—through a highly personalized, tech-driven model. Dr. Oberg shares how his background and vision led to a 98% success rate in improving patient outcomes by focusing on the human side of medicine while integrating AI to reduce inefficiencies. The conversation covers how meeting patients where they are—both emotionally and practically—can drive real change, and how even techniques from FBI negotiations are being used to improve patient engagement. About the Guest: John Oberg is a founder, CEO, board director, advisor, professor, and investor known for guiding organizations through growth, conflict, and change. He co-founded Precina Health with Dr. Dustyn Williams, where they developed a breakthrough approach to treating Type 2 Diabetes. Previously, John founded Sedera, an Austin-based medical cost-sharing company that ranked #193 on the Inc. 500. He currently serves on the boards of OnlineMedEd and Health Admins, and advises major institutions through his firm, John Oberg Advisory. He holds a doctorate in Social Work from USC and an MBA in Policy & Planning and Technology Management from the University of New Mexico. He is also an adjunct professor at USC. With over 30 years of experience, John has led teams of 1,000+, authored patents, and launched multiple companies. Born and raised in Los Angeles, he now lives in Austin with his family. He enjoys outdoor activities, SCUBA diving, golf, and holds a second-degree black belt in orthodox karate.
    Mehr anzeigen Weniger anzeigen
    40 Min.
  • How to Grow Your Medical Practice Without Growing Your Payroll

    How to Grow Your Medical Practice Without Growing Your Payroll
    Aug 25 2025
    In this episode, host Bryan Cush sits down with Bob Lachance to explore how Virtual Assistants (VAs) are revolutionizing the way medical practices run and grow. Known for helping businesses boost efficiency, Bob shares how VAs are solving one of healthcare’s biggest pain points: hiring and retaining talent. The conversation covers how VAs can handle everything from front desk coordination and billing to SEO and social media—allowing in-house staff to focus on high-value work. Bob explains how VAs can drive patient acquisition through smarter marketing, while also helping practices stay competitive with a stronger digital presence. He also breaks down how VAs are seamlessly integrated into medical teams, including how AI tools help them match a doctor’s voice and communication style. Bob and Bryan discuss the cost savings and operational benefits of outsourcing, and why more healthcare organizations are turning to VAs as a scalable, long-term solution. Packed with actionable insights, this episode offers a fresh look at how virtual staffing is changing the game for modern medical practices
    Mehr anzeigen Weniger anzeigen
    23 Min.
  • Empathy in Healthcare: Keeping It Human

    Empathy in Healthcare: Keeping It Human
    Aug 11 2025
    In this episode, host Bryan Cush sits down with Kirsten Lecky, Executive Vice President of Insights and Growth at WG Content, to explore the power of empathy in healthcare marketing. As AI, data, and technology continue to reshape the industry, they discuss why keeping the human element at the forefront is more important than ever. Kirsten shares her expertise on balancing technical efficiency with authentic, empathetic communication, emphasizing how storytelling and relationship-building lead to better outcomes and stronger trust—both within organizations and with patients. She also offers a fresh perspective on how AI can be leveraged as a tool for empathy, rather than a replacement for it, ensuring that technology enhances rather than diminishes human connection. Together, Bryan and Kirsten break down practical strategies for fostering an empathetic culture, from internal communication to patient engagement. They also tackle the fine balance between being found versus being chosen, revealing how healthcare marketers can create SEO-driven content that still feels personal, genuine, and patient-focused.
    Mehr anzeigen Weniger anzeigen
    31 Min.
  • The Future of Healthcare SEO: Riding the AI Wave

    The Future of Healthcare SEO: Riding the AI Wave
    Jul 28 2025
    In this episode, Bryan Cush interviews Dale Bertrand, CEO of Fire and Spark, to discuss purpose-driven SEO and how healthcare organizations can leverage authority and engagement to meet Google’s high standards. They explore strategies to future-proof SEO in the age of AI and evolving consumer search behavior. Bertrand highlights the importance of showcasing authority signals and fostering engagement to improve rankings, while Cush emphasizes brand amplification as a key to digital marketing success. The conversation also delves into Google's rigorous standards for medical content, the rise of zero-click searches, and the transformative impact of AI on SEO. Packed with actionable insights, this episode is a must-listen for healthcare marketers navigating the fast-changing SEO landscape.
    Mehr anzeigen Weniger anzeigen
    43 Min.