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  • Why building a team matters more than growing locations

    Why building a team matters more than growing locations
    Jan 13 2026
    You can do great work, stay fully booked, and still end up with a business that feels like a job you cannot escape. Luca Boccia lived that reality for years until Aveda business education revealed a hard truth. Most salon owners were not running businesses. They were running busy schedules with thin margins. In this episode of Growth Diaries, host Sudheer Koneru sits down with Luca Boccia, Co-Founder of Pyure Salons, to unpack the shifts that took him from having no formal business background to building a multi-location salon group rooted in benefits-driven leadership, open-book transparency, and a culture strong enough to keep top talent from walking across the street.
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    55 Min.
  • Inside the systems, values, and decisions shaping modern salon and wellness brands

    Inside the systems, values, and decisions shaping modern salon and wellness brands
    Dec 30 2025
    Growth looks different when you stop chasing shortcuts and start designing for longevity. This Year-End Special of Growth Diaries brings together voices from across the global salon, beauty, wellness, and franchise ecosystem to reflect on what truly drives sustainable growth. From memberships and staffing to systems, culture, and leadership judgment, this episode captures the lived realities behind scaling service businesses without losing trust, talent, or soul. Hosted by Sudhir Koneru, the conversation moves fast, stays grounded, and pulls no punches. What emerges is a clear pattern. Businesses win when customers choose them freely, teams feel respected, and leaders commit to building something they believe in for the long term.
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    23 Min.
  • How B12 LOVE bootstrapped 9 locations on pop-ups, referrals, and heart

    How B12 LOVE bootstrapped 9 locations on pop-ups, referrals, and heart
    Dec 23 2025
    You have a brilliant idea for a wellness service. You know it works. Your clients LOVE it. But you’re operating in one of the most expensive real estate markets in America, competing against well-funded startups and established brands with massive marketing budgets. How do you grow without going broke? In this episode of Growth Diaries, host Sudheer Koneru is joined by Dr Shannon Gallegos and Armando Gallegos of B12 LOVE to explore how they bootstrapped their nutrient injection and IV therapy business from pop-up events to nine successful Bay Area locations, why narrow-and-deep positioning matters more than rapid expansion, and the game-changing strategies that drive 45% of their new clients through referrals alone.
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    37 Min.
  • How Rob Peetoom built a global salon legacy

    How Rob Peetoom built a global salon legacy
    Dec 2 2025
    There’s a master hairdresser who’s been thriving for 56 consecutive years. He has built 15 salons across three continents, employed over 350 stylists, and somehow remained cutting-edge in an industry where trends shift faster than a seasonal haircolor collection. More remarkably, he’s now investing his success back into training underprivileged students in Bali, offering them free housing, food, pocket money, and professional education, asking nothing in return except that they fall in love with the craft. His name is Rob Peetoom, and his story isn’t about luck or being naturally talented. In this episode of Growth Diaries, Rob sits down with host Sudheer Koneru to discuss why he prioritizes staff wellness and long-term relationships over rapid expansion, how he scaled from a single salon to 15 locations by empowering talented team members as partners, and the critical business fundamentals that separate thriving salons from struggling ones.
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    41 Min.
  • Beauty that includes everyone: Inside EverySkin’s game-changing clinics

    Beauty that includes everyone: Inside EverySkin’s game-changing clinics
    Nov 18 2025
    The beauty industry is often criticized for its exclusivity and high prices. Nevertheless, EverySkin is proving that premium skincare can be both accessible and inclusive. Founded by Alice Sagnier and Bridget Healy in 2021, this rapidly growing chain of skincare clinics has transformed the London beauty landscape by offering high-quality treatments at affordable prices while ensuring inclusivity across all skin types and tones. In this episode of Growth Diaries, Alice and Bridget join host Sudheer Koneru to share their experiences in building a successful chain of inclusive skincare clinics in London, focusing on affordable premium treatments and delivering an exceptional customer experience. Discover their strategies for selecting prime locations, maintaining service quality, and achieving a 60% customer referral rate through exceptional experiences.
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    35 Min.
  • Building a glamorous beauty brand that feels like home with Alexandria Grado

    Building a glamorous beauty brand that feels like home with Alexandria Grado
    Oct 28 2025
    New salons open and close frequently. However, The Glam House's journey from a basement studio to a thriving four-location beauty success offers valuable lessons for ambitious wellness entrepreneurs. Founded by Alexandria Grado in 2016, this Colorado-based beauty sanctuary has transformed the traditional salon model by prioritizing transformation, education, and authentic client connections over simple service delivery. In this episode of Growth Diaries, Alexandria joins host Sudheer Koneru to dive into her story of starting in her basement as a single mom with big dreams and how The Glam House brand champions confidence, mentorship, and magnetic customer experiences that go far beyond hair. Alexandria also shares her philosophies on leadership, expansion, team culture, coaching, KPIs, and why empowering others is at the heart of her success.
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    44 Min.
  • Inside the playbook behind one of India’s most loved salon chains

    Inside the playbook behind one of India’s most loved salon chains
    Oct 21 2025
    In an industry where franchising dominates and customer loyalty is fleeting, Vikram Bhatt’s journey of building Enrich Salons into a 115+ location powerhouse challenges conventional wisdom. What started as a favor to help a friend has transformed into one of India’s largest company-owned salon chains, serving 1.4 million customers annually. But the real story isn’t just in the numbers. It’s in how a corporate finance executive revolutionized the Indian beauty industry through an unexpected combination of systematic processes and emotional intelligence. In this episode of Growth Diaries, Vikram joins host Sudheer Koneru to share the full journey, including how he pioneered subscription-based memberships, built a deep culture of stylist retention, and scaled smart by focusing on depth before breadth. He opens up about business discipline, emotional marketing, performance transparency, and the power of resilience, even during crises like COVID-19.
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    43 Min.
  • The power couple behind India’s Bubbles and Old School Rituals

    The power couple behind India’s Bubbles and Old School Rituals
    Oct 7 2025
    Creating a lasting beauty and wellness brand requires more than just technical expertise. It demands vision, resilience, and an unwavering commitment to excellence. The story of Bubbles Hair & Beauty and Old School Rituals, founded by Smita Vallurupalli & Shashank Kancharla, exemplifies how maintaining these principles can transform a single salon into a thriving beauty empire. In this episode of Growth Diaries, Smita and Shashank join host Sudheer Koneru to share their journey from launching a single luxury salon to building a multi-location beauty empire and natural skincare brand rooted in traditional Indian beauty practices.
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    38 Min.